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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As we head toward pitchers and catchers reporting in less than a month, we are seeing the seeds of baseball pop up in the most remote locations, where spring seems lightyears away. In Chicago, Detroit, Milwaukee…talk of baseball, and ticket selling and autographs are all on the minds of the die hard and the casual …
Tuesday, January 19 is National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of New York and Los Angeles. Movie chains run online couponing for discounts …
The mention of “Billions” and big time sports are pretty synonymous these days, but Showtime, a network that has been known for some unique sports content over the years, will deal with “Billions” of a kinda different sort when their new series starring Paul Giamatti and Damian Lewis debuts this Sunday. The series is all …
It was e-Sports before e-Sports and MMA before MMA, and now poker, although it is certainly not hurting as a game overall and still has a vibrant broadcast presence, is looking to pull from the latest and greatest sports business trends to try and do its own rebranding for a new, engaged digital audience. Welcome …
One of the keys to success at any age is to never stop learning and innovating, and a great example of that never stop attitude is ESPN founder Bill Rasmussen. Last week he and award-winning technologist Hutton Pulitzer launched FEVR Tech, a new company with proprietary technology which significantly improves and enhances the fan experience …
Eight years ago this month, Sports Illustrated ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not know about. …
It isn’t the easiest thing in the world to rally college students around something they can’t drink or eat, but how about finding a cause to mix in. That was key as the renegade brand Marc Ecko found a way to take campus ambassadors, a product launch, a viral cause call to action, and some …
We all know “Intel Inside,” but what does it mean for sports business brands, especially as teams, leagues, brands and athletes become more in line with analytics, and how that consumption of analytics can enhance the fan experience. At last fall’s Hashtag Sports Conference, every eSports panel talked about how Intel is the life blood …
We are coming up on Daytona for NASCAR’s start; the IRL is looking to rebrand and re-emerge yet again, Formula 1 is looking to find its place in the U.S. and even the niche sport of drag racing is trying to rebuild. So as the economic times start to recede and sponsor dollars are becoming …
We are certainly in a time when the voice of the athlete, and the ability for an athlete to use his or her platform as a medium to invoke change, has never been louder. With that in mind, can athletes, teams and leagues look to the quieter month of January, and one holiday, to …