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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
What would the social world have looked like if the space was active during “The Play” the legendary ending of the 1992 Cal-Stanford game that concluded, after five laterals, with Cal running through the Stanford band on the way to the end zone after time expired? We got a taste of what it would have …
As the calendar turns from the mega-awareness month for Breast Cancer and the amazing viral phenomenon of the Ice Bucket Challenge for ALS in the past, we can applaud the work the ever-growing (no pun intended) groups for Movember are doing specially tied to Prostate and Testicular Cancer Awareness. Since 2003, the Movember Foundation has …
The following also appeared in The Daily Payoff Ted Leonsis has never been one to shy away from opportunity, and he has been very bullish on the legalization of gambling in a city, Washington, that has hid from the issue despite the fact that the municipality itself could use the tax infusion sports books …
This weekend the NFL finishes its two week stint in the UK, fresh on the heels of the NBA taking their brand in the preseason around the world again. MLB has exported games to Australia and Japan and conducts the World Baseball Classic, the NHL has tried Europe and Russia and will have the World …
We first met Justine Siegal when we were working on trying to get baseball back in the Olympics following the Seoul games. One of the issues with the sport and the Olympic movement was that there were not enough opportunities for women, and softball was not interested in a combined bid. Neither was Justine. She …
This also appeared in The Daily Payoff It is a phenomenon whispered about like “MMA” was a decade ago, “eSports” the must have, must figure out platform that marketers craze to find that elusive young demo. Millions watching the NFL and World Series? That’s nice, but how about all those tweens following DOTA2 on Twitch? …
If you want to be remembered, the saying goes, it’s best to be first or last, few remember those in the middle. This weekend the NFL will take another step forward in a “first,” the most bold of their “firsts” in recent weeks, as they work with Yahoo to stream the Jaguars-Bills game from London. …
Ann Liguori is a nationally known sports radio and television personality, talk show host, journalist, author, and television producer in the world of sports media. She was the first woman to host a call-in sports show on WFAN-New York, where she hosted a sports talk show for over 20 years and continues as the …
Sometimes the simplest of ideas are the best. How does one create a forum where both buyer and seller can cut through the clutter and actually find a solid partnership? In consumer goods and services it’s pretty easy, but in the world of sponsorship, especially in sports, the layers and the barriers between good deals …
With all the continued talk of cord cutters and big dollars looking for unique content, traditional broadcasters are always looking to amend and reinvent. For the newer players in the marketplace, it is more about TV everywhere and finding and building an audience that needs to make you the destination for all things in a …