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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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eastwin5

Learning More About OWL And Its NY Entry, The Excelsior

November 14, 2017 by eastwin5

You cannot go anywhere in the sports, media or entertainment business today without hearing a whisper of esports. The buzz and the dollars being spent against gaming, especially professional gaming, is growing exponentially every day as businesses in the traditional sports space look to learn and grow into a new genre with its own culture, …

Read moreLearning More About OWL And Its NY Entry, The Excelsior

Veteran’s Day Arrives; Sport Steps Up To Honor Beyond The Field…

November 11, 2017 by eastwin5

The “Salute To Service” initiative the NFL will stage this week, along with all the efforts that MLB put on in and around the World Series and the PBR NASCAR and others have done is beyond praise for the men and women who not only do so much to keep us safe, but who are …

Read moreVeteran’s Day Arrives; Sport Steps Up To Honor Beyond The Field…

“Movember” Moves To Find Its Growing Niche…

November 8, 2017 by eastwin5

It’s November, which in the fundraising world again means “Movember.” Originally launched in Australia, the theme for “Movember” is to get primarily men (although women can help out with a fake one) to grow a mustache or not shave for the 30 days of the month of November, and then gain dollars through pledges for …

Read more“Movember” Moves To Find Its Growing Niche…

Turning Passion Into Impact: Marnie Schneider and “Football Freddie”

November 5, 2017 by eastwin5

Almost to a fault, every entrepreneur will talk about “following one’s passion.” Well sometimes passion can be misguided or simply not something that can be made into a return on all the time you take to build. However we aren’t much without that passion in whatever we do, and sometimes that passion can lead us …

Read moreTurning Passion Into Impact: Marnie Schneider and “Football Freddie”

PBR Wraps The Season, Sticks To The Patriotic Script

November 3, 2017 by eastwin5

“The NFL has hurt Papa John’s shareholders.” Whether that is really true (and several other chains have had fun building off of the narrative) its rough stuff for a league to hear from a top sponsor, this one from the pizza chain’s CEO Jon Schnatter. As we draw closer to Thanksgiving and the expected chatter …

Read morePBR Wraps The Season, Sticks To The Patriotic Script

New Names, New Businesses; A Deeper Dive Into Chinese Sports Business…

November 1, 2017 by eastwin5

We wanted to learn even more about sports business in China, so back we go to Mark Dreyer, a longtime media member with UK and Canadian roots who recently launched a great site, China Sports Insider. Here we talk about new faces, new places and new business names you may not know a lot about, …

Read moreNew Names, New Businesses; A Deeper Dive Into Chinese Sports Business…

Boots On The Ground: Trying To Understand The Chinese Marketplace From China…

October 30, 2017 by eastwin5

For thousands of years the west has had a mystical fixation on Asia; now the digital world has brought us closer together than ever before, but the sports business world is still a fluid and evolving mystery to many. With that in mind, we connected with Mark Dreyer, a longtime media member with UK and …

Read moreBoots On The Ground: Trying To Understand The Chinese Marketplace From China…

For 70 Years The Lessons Of Listening And Story Telling In College Radio Never More Valuable…

October 28, 2017 by eastwin5

We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …

Read moreFor 70 Years The Lessons Of Listening And Story Telling In College Radio Never More Valuable…

Don’t Blink: The Six Second Ad Is Here To Stay…

October 26, 2017 by eastwin5

Broadcast ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies. This has even come up more and more in live sports, which for years many saw as DVR proof. However now as we …

Read moreDon’t Blink: The Six Second Ad Is Here To Stay…

The Simplest Of Ideas: Player Social Handles, Finally Creeping Into Engagement…

October 24, 2017 by eastwin5

There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live event. However at the same time brands and networks are still tied to the ever shrinking and elusive rating as the benchmark for …

Read moreThe Simplest Of Ideas: Player Social Handles, Finally Creeping Into Engagement…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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