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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For all its innovation and brand creativity baseball has yet to have an official hot dog. We have our flashy national Chevrolet promotions, but the food most closely associated with the National Pastime, the hot dog, missed a beat on Thursday as the industry celebrated National Hot Dog Day. Now there is no shortage of …
For decades the Dallas Cowboys have had the moniker “America’s Team,” something which the Atlanta Braves also claimed even during their bad years because of their massive exposure on WTBS when the station was one of a handful carried nationally on cable systems and well before the days of sports-specific networks. However the Toronto Raptors, …
There was a time not too long ago when the Red Bulls played to the notion that star power and the value of their parent company’s marketing would drive buzz and attendance and build the following of the team. They had a new stadium, several global stars, success on the pitch and were the only …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day and Thursday has been grabbed by Nickelodeon for their Kids Choice Sports Awards. Thursday golf also …
All-Star Games bring out the best in sponsor activation. Other than the Super Bowl, they are the only events on the calendar that are big attention getters with pre-planned locations well in advance for brands to effectively plot out activation opportunities. No worry about short series or the wrong market. The planning and the activation …
Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world including Manchester United, Barcelona, Fiorentina and Chelsea. This year’s tournament will …
While a good part of the sports and entertainment business world is focused on the MLB All-Star game, the Women’s World Cup hoopla, Copa America, The British Open, Wimbledon and other big events this July, another global undertaking of a massive scale is getting ready to get going as well. he Special Olympics Summer World …
Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …
The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention. DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around …
The following post also appeared on The Daily Payoff The past few days there has been a great deal of speculation about what the success of the U.S. Women’s National Team can mean to the business side of women’s sports. More recognition in the mainstream can bring its perks, and although the stars of …