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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Thank the Michigan Wolverines in part, but thank an administration that did what it needed to do to upgrade a program and show value without giving up. On Friday the last Division I independent school, New Jersey Institute of Technology, will announce that is has found a conference home, replacing the University of Northern Kentucky …
American Pharoah captured the imagination of the sports world when Espinoza rode the Bob Baffert-trained/Zayat Stable-owned three-year-old colt to rousing victories in the Kentucky Derby, Preakness and Belmont Stakes to become the first Triple Crown king since 1978 when Affirmed and jockey Steve Cauthen turned the “hat trick.” American Pharoah became the 12th Triple Crown …
So with American Pharoah’s run into the history books now complete, what’s next for horse racing in the United States? How does an industry slow on the uptake capture and expand what could be next? Are there brands like Monster Energy, Draft Kings and Wheels Up…or even Burger King…that entered the racing picture Saturday at …
The following also appeared in Sport Industry Biz in the UK The inclusion of all things digital in licensing and media deals is now perhaps just as important as traditional broadcast rights, and one of the fast-rising executives in the digital space is William Mao. Mao is the new vice president of digital, Americas at …
While one of the most diverse sports weekends of the year takes place; French Open Final, Women’s World Cup starts, NBA and Stanley Cup Finals, soccer wraps in Europe and a healthy dose of baseball in the States, the marvel of the massive draw of cricket still provides a nice comparison for engagement and audience …
The NASL has always made the claim to be an innovator. Even in its first incarnation, colored balls, shootouts, exploding scoreboards and cheerleaders were all part of the play to get America interested in “The Beautiful Game.” In many ways it was way ahead of its time, speaking to an audience that was not yet …
The beauty of the Ice Bucket Challenge was its simplicity of message. Do this with this and raise money for this. Little call to action, highly social and visual and transcended every barrier possible; social, geographic, language, age, gender, race. We got it, and with it we raise an unprecedented amount for the battle for …
This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will take to the pitch in Harrison in …
More and more the key for success with iconic brands is knowing when to pivot in the digital space. It is certainly not an easy call. An overreaction to social media buzz becomes distracting; a move too late and with the wrong medium can be costly and ineffective. Finding the right mix at the right …
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …