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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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eastwin5

Serving Up Cancer Research: The Side Out Foundation And Volleyball

October 20, 2017 by eastwin5

We love charities that zig while most zag…here is one… The Side-Out Foundation is a non-profit organization based in Fairfax, VA that harnesses the power of volleyball players to host Dig Pink® volleyball tournaments that raise money for critical research of late stage metastatic breast cancer – the least funded form of breast cancer scientific …

Read moreServing Up Cancer Research: The Side Out Foundation And Volleyball

Cool Promo: Barbasol Goes For the Collegiate Close Shave…

October 18, 2017 by eastwin5

When you are a mid-major school you should always look to be disruptive and fast and unique when it comes to partnerships. While it is always great to be part of bigger national deals while also taking care of the hyper local ones, what are the categories that can fulfill a need and maybe generate …

Read moreCool Promo: Barbasol Goes For the Collegiate Close Shave…

Blue Jays, Others Send A Message; Communications Is Changing…

October 15, 2017 by eastwin5

Sometimes it seems like the changes come first up north. In 2003 the Toronto Maple Leafs shocked the sports and media world by breaking news on their website first about the firing of a coach.  The amount of coverage the team received by bypassing the traditional set off alarms across the media landscape. Alarms  for …

Read moreBlue Jays, Others Send A Message; Communications Is Changing…

NBA “Patching Together” An Interesting Narrative…

October 12, 2017 by eastwin5

When the NBA first announced they would go the patch route, there was a lot of speculation over the who and the what and the how on the program. Added value to big partners? Brands buying in on multiple teams? Maybe one national sponsor? Would anyone take the bait and at what price? As we …

Read moreNBA “Patching Together” An Interesting Narrative…

Coaching The Nets Or Running A Company, TRUST Remains Key To Leadership…

October 9, 2017 by eastwin5

Monday morning I had dropped my son off at Newark Penn Station as he headed back for classes at Drexel University, and while scanning the dial I caught the rebroadcast of Frank Isola’s interview on Sirius NBA Radio with Brooklyn Nets head coach Kenny Atkinson. By all accounts there is probably no one better liked …

Read moreCoaching The Nets Or Running A Company, TRUST Remains Key To Leadership…

Well Played: “The Freeze” and USA Bobsled and Skeleton…

October 6, 2017 by eastwin5

The Winter Olympics have always been a challenge to draw attention in the run up to the games, and this year in the US, given the crowded marketplace and the fact that the Games are in South Korea, the buzz seems to be even less so thus far. Still early, but it is a little …

Read moreWell Played: “The Freeze” and USA Bobsled and Skeleton…

How Laurene Jobs’ Ownership Stake Can Be A Monumental Move For Sports and Society…

October 4, 2017 by eastwin5

On Tuesday came the news that Laurene Powell Jobs, billionaire philanthropist, entrepreneur and president of the Emerson Collective, was buying a significant stake in Monumental Sports & Entertainment, the $2.5 billion business that includes the NBA Washington Wizards, NHL Capitals, WNBA Mystics, two AFL teams and Capital One Arena among other pieces. The investment, once …

Read moreHow Laurene Jobs’ Ownership Stake Can Be A Monumental Move For Sports and Society…

Jets, IdentoGO Find Great Added Value In New Partnership

October 2, 2017 by eastwin5

Teams are constantly on the lookout for added value that their fans really crave. Yes we love swag; bobbleheads and water bottles, tshirts and towels, and the quest for added enhancements has led to all kinds of improvements in stadium food as well, but how about an enhancement that goes way beyond the traditional. Sunday …

Read moreJets, IdentoGO Find Great Added Value In New Partnership

First Person: CNN Town Hall on #TakeAKnee

September 29, 2017 by eastwin5

Our Columbia student Ronnie Socash was selected to be part of CNN’s Town Hall this week with Anderson Cooper; he gave us a writeup of the experience… Early on Wednesday morning, I received an email about a Town Hall that CNN was hosting later that night at Columbus Circle. As a student in the Sports …

Read moreFirst Person: CNN Town Hall on #TakeAKnee

From Brady to Lillard To “Trust the Process,” The Sports Branded Mazes Bloom Again

September 27, 2017 by eastwin5

It’s corn maze season again, so sports marketers get moving. It used to be a simple act of passage for families every fall. A local farm would carve a simple maze into its now depleted cornfield and charge a few bucks for kids to roam around for a few hours, then have some cider and …

Read moreFrom Brady to Lillard To “Trust the Process,” The Sports Branded Mazes Bloom Again
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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