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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
For those who don’t know, pro basketball has actually been back on Long Island since the Nets moved to the Barclays Center. Brooklyn does reside on the western end of one of the most populous and engaged bodies of land not part of the mainland US. However last year, a team with its sights a …
The Jersey Shore is always an interesting barometer for what America is thinking, from politics to pop culture. It’s mix of people from as far away as Canada and Europe as well as the surrounding states, but people young and old into a fun melting pot which always makes for great people watching. Ironically, the …
By day Russ Scibetti is a rising star in the analytics world of Sports Business. As President, KORE Planning & Insights and Founding Editor, TheBusinessOfSports.com, the Arizona State and Rutgers grad works with teams and companies of all sizes to better use data to drive their business intelligence strategy. However one passion project Scibetti has …
As we wrote last week, one of the great gifts we continue to have and share is the ability to learn through teaching; and I am blessed to again be coming back to Columbia this fall for what will be my 11th straight year on campus. That is augmented by our summer high school program, …
Don Nelson used to say when your team was bad your sold your fans on two things: hype and hope. Until you were able to get the product on the court or the field back to where it would be competitive, you banked on those two areas to keep the paying customer, and the casual …
Driving interest in so called non-revenue sports is near easy, and in a major market like Washington, DC, even the most elite of programs…like basketball, sometimes need a boost. However with some creativity and most importantly some great creativity, buzz and interest can help not just put butts in seats, but also cut through the …
One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …
Monster Energy’s marketing does not involve splashy TV campaigns, giant billboards or Super Bowl halftime shows. The brand lets its spokespeople carry the water – er, supercharged caffeinated energy drink. Extreme sports is central to that approach. As Monster says on its web site, “We choose to support the scene and our athletes. Who dreams …
Two weeks ago I was lucky to host a panel on “The Future” at the National Sports Forum’s first-ever New York event, with NFL CMO Dawn Hudson, Jon Tuck from NASCAR and David Lehanski from the NHL. While most of the topics revolved around futurist ideas; gaming, VR/AR, fan experience, home experience, brand activation etc., …