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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It remains one of the biggest crapshoots in all of sport, the Major League Baseball Player Draft. Taking place over three days and including no international players, the Draft has always been somewhat of an afterthought for the casual baseball fan amidst all the goings-on in the MLB season. Like the NHL, the players selected …
Last week the sports world was all abuzz with soccer talk. Trouble is, it was not the talk about the current first place team in MLS, the only team currently playing a full schedule in the area, the Red Bulls. It was about Manchester City and Chelsea, the Champions League Final, even the pesky still …
About five years ago an article appeared in the New York Post stating that ESPN of all places was opening a high school on Manhattan’s West Side, for sports business. It would be the first of its kind the story said, one that would create a new generation of students who wanted to work in …
This past week The Sports Business Journal gave out its 2013 Sports Business Awards, and among many of the usual exemplary nominees and winners…IMG, the USOC, ESPN, NBC Sports…was the winner for Event of the Year…2012 United States Grand Prix in Texas. What made the event a nit of a surprise winner was a combination …
Timing, as we all know, is essential to success in sport. A millisecond layer and a home run becomes a pop up, a blink too soon and a NASCAR driver ends up being entangled with a rival just in front of him, a small flinch and an birdie ends up being just par. So it …
Two weeks ago there was an uproar that a good part of the press box at Churchill Downs had ceded use to luxury seats. Less media, so out the space to work. Unfortunately in most of the horse racing tracks around the country, the press, let alone the press box, could be gone and few …
One of the credos, at least in the business world, that I try to implement all the time was first told to me by my grandfather, Joe Sgro. Joe was an accountant by trade, educated at Boy’s High and St. John’s University and by many accounts the unofficial Mayor of South Brooklyn when I was …
Sometimes it’s the smallest markets that are the most innovative, and in baseball the Milwaukee Brewers certainly fall into the category of smaller markets, bigger ideas for fans. For several years the club has created a cult following by creating scavenger hunts in the spring around the city for little gnomes looking like their beloved …
Sometimes a little positive spirit can go a long way in enhancing a fledgling business model. In sport, an intriguing model this spring is Women’s Professional Soccer. Now with a third try, the skeptical can look at the venture, which is being run not by outside entities or deep pocketed business executives with an eye …
As the NBA and NHL Playoffs heat up, the Triple Crown heads towards its second league, baseball moves along, college’s spring sports move into their postseason, soccer hits its stride in North America and wraps up across Europe, bowling tries to find its niche for awareness and growth. Bowling? Yes bowling. Still enjoyed by millions …
