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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Saturday night millions watched on NBC as Orb overcame a very muddy track to win the Run For the Roses for Hall of Fame trainer Shug McGaghey. The horse came from deep in the pack over the final quarter mile for the legendary win, and set himself and his owners up for two weeks of …
So the NHL rocketed into the playoffs this week, the third straight winter that a league leveraged a lockout to more excitement, social media buzz, and brand equity for fans of short memory. First it was the NFL, which lost offseason and preseason before settling, then the NBA ramped up at Christmas, and now hickey …
Independent League baseball has its challenges. Without the guiding hand, and finances of Major League Baseball, the clubs are subject more and more to a fickle economy and casual dollars that may or may not believe that “future stars” are unfolding before their eyes every night, as opposed to a host of never-beens who are …
Time for a little best practices roundup from the past few days…from Arizona to New Jersey… Stunts Gone Wrong Still Pay Off: There is the adage that any publicity is good publicity, so the Arizona Sundogs of the Central Hockey League should take note. The minor league team sent its captain and three members of …
On Thursday of NFL Draft week, NFL Players Association Executive Director deMaurice Smith addressed a group of media at Google headquarters in New York, and a few thousand other interested parties via a live stream, on the challenges of the organization. Behind him on a series of screens weren’t images of his players or even …
Amidst all the hype of baseball, the NFL Draft, the NBA Playoffs, the NHL regular season finale, even the start of outdoor pro lacrosse came another property launching in a crowded marketplace. It has cool colors, lots of action, has been played by millions, can be coed, is fast paced and easy to understand. It …
Two weeks ago the WWE was everywhere and anywhere in the New York Area as Wrestlemania became the lynchpin for all things about the brand. Community projects, brand partnerships, education news, appearances on Wall Street, meet and greets with celebrities, panels on broadcasting, economic viability studies…you name it the WWE rolled it out as they …
Joe Gigas has faced a mountain of challenges over the past year as Race Director for the official New Jersey Marathon. Super Storm Sandy, the loss of his house, diversions on the course, roads ripped up, town budget cut backs, but through it all, this May the race was to be one of hope and …
You may go to a driving range or your local public course this week and not know anything about National Golf Day, but that’s not really what the initiative is about. The campaign is a smart industry initiative aimed directly at politicians, not the public, to build awareness for the golf industry and help change …
If you are a gambler take note when the Japanese clothing retailer Uniqlo signs an athlete. Last year the company pulled the personable Novak Djokovic away from his longtime partner Sergio Tacchini, just in time for another epic run through a Grand Slam summer. This past week they rolled the dice and grabbed Aussie Adam …
