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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Usually the New York athlete story ends ugly. Successful star comes to Gotham and ends his career in tatters, or leaves to find glory elsewhere. Rarely do you find someone like the New York Rangers Mark Messier, who came to Gotham to fulfill the dream of fans that had been harbored for over 50 years, …
As we fast approach the holidays it’s amazing the difference…or rather…the indifference is in the sport and business world with brand NHL. At this time last year the sport was buzzing with hot franchises in key markets like New York, Philly, Boston, and Los Angeles. The league and its partners were gearing up for a …
The horrific incident in Newtown, Connecticut Friday night has had an effect on people that comes close to, if not surpasses, the feelings around the incidents of 9/11. Then the feeling was more toward revenge and nationalism as well as healing. This tragedy, because of its randomness and its targets being innocent children, seems to …
I still need to do some Christmas shopping…if you do to and happen to have to buy for a baseball fan, here are five unique ones that are not too late to get. Back to traditional sports biz tomorrow. Painted Glove Collectibles are one-of-a-kind Baseball Art on classic gloves featuring the game’s greats. Created by …
This past Friday amongst all the chaos around the tragedy in Connecticut came a story from Bloomberg’s Scott Soshnick that Manchester City could become the founding partner/owner of a new Major League Soccer franchise, the one that will be based in New York City. While those on the fringe may raise some eyebrows as to …
They rarely meet in the regular season, but the Pittsburgh Steelers and the Dallas Cowboys are clearly among the rarefied air of NFL brand dominance. Their success on the field is only mirrored by the passion that both fan bases have for their teams, and the high profile that their ownership groups possess. Now in …
As you stuff the stockings or look for some last Hanukkah gifts, here are some suggested readings I enjoyed this year. It seems like there were less books for some reason, but more than enough good ones to pick up and enjoy, especially ones from great storytellers like Frank Deford and Mark Kriegel. These are …
As an owner and a businessman, Arthur Blank thinks big. The New York native took an idea to create a massive destination for the growing home remodeling business and turned it into The Home Depot. He purchased the Atlanta Falcons with the idea of turning the team into a national sport property in the football-crazy …
This Saturday the gym at Mt. Olive High School in Flanders, New Jersey will be filled to capacity. Mascots roam the floor, music blared, cheerleaders encourage little children and parents alike to rise to their feet and cheer, and schools from across the state waged battle against each other for an elusive state title. It …
The Brentford Football Club has been around since 1889 and now plays in League One. Most of their history they have labored for their loyal supporters in the second or third division. They play on a pitch scheduled for renovation after years of struggling. However given the economy, Brentford recently announced a plan for one …
