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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some men are great, others have greatness thrust upon them. Or if you are Houston Rockets General Manager Daryl Morey you are able to afford projected greatness. Lucky or shrewd or a combination of both, the Houston braintrust found themselves with not just one, but two marketing opportunities and potential stars they might not have …
As we head toward Election Day, few quick items from the weekend. The Nets Build A Public Trust: Make no mistake about it, the Brooklyn Nets are a business. They are there to sell tickets and sponsorships first and foremost and make the Barclays Center a winner on the ledger sheet. They are not a …
This weekend the ING New York City Marathon was thrown into a very large quandry because of the devastation created by Hurricane Sandy. Although the race course isn’t affected specifically, those pulled from tasks in the relief efforts could be taxed as millions turn out to support those running. The city services that normally support …
All that talk of the Islanders move to Brooklyn, and encouragement from an old friend (Charlie Cuttone) prompted this post about a New York hockey team that well…never was. But I was a part of it. Here is the story circa 1985, of a team which I left working for before it really started, 26 …
Some best practices and ideas for a weekend… Take A Base, Get A Taco: Taco Bell has been known to tie their partnerships with professional sports to some outlandish giveaways over the years, some of which they have had demand exceed supply. So this time out for the World Series they placed a bet on …
MLB’s Stand Up To Cancer Beyond Compare: Throughout the baseball postseason, the colorful and silent Stand Up To Cancer logo has appeared without great fanfare. It does not scream at the consumer, but in every ballpark during the playoffs there was the logo. For some, myself included, the logo was a surprise and may not …
Kick It Out Gets Kicked Back: It seemed like a great sign of unity for a positive message. The anti-racism campaign Kick It Out struck a deal with the Barclays Premier League to have all players wear t-shorts as a sign of anti-bullying prior to matches this weekend. A clear, powerful message delivered by a …
As we hit the final steps before the World Series, move deeper into the NFL and college football and welcome college hoops and other winter sports, some interesting best practices for the week… Hashtags Abound: Last year the University of Mississippi cracked the hashtag on the field boundry by dropping one in the end zone …
There have been times in the past 20 years where the Nets brand has made attempts to solidly establish itself in the hearts and minds and pocketbooks of Madison Avenue. Jon Spoelstra trying to change the name of the team to The Swamp Dragons, the time when the team made their runs to the NBA …
If you don’t live in the New York area or Pennsylvania you probably don’t know the appliance and electronics chain P.C. Richard and Sons despite the fact that the company has been in business for over 103 years and they are the largest private family-owned chain in the country. Along with national department chains and …