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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
About eight years ago, Emirates Airways, looking to find a way to start connecting with an American sporting audience, joined forces with the Breeder’s Cup as a key sponsor. At the time, some looked at the partnership as a stretch by the airline, which had little presence in the United States but a bigger tie …
Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …
Minor League baseball is big business across North America, no question. There is probably no group of passionate people who understand the value of ROI and innovation more than minor league baseball executives and every night they find new ways to draw thousands to ballparks regardless of what goes on between the lines. The quality …
FIFA has not allowed top players to play for years. Baseball, despite putting on a great front with a number of concessions, was never that upset about being pushed out the door following Beijing. Now according to a report in Yahoo Sports Wednesday, the NBA may join the team migration away from the Olympic programme …
Twenty five years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station …
Some brief thoughts on good ideas from the past week… Is It Archery’s Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move towards London …
If only Brandi Chastain had had a little more forethought. Other than Jim Plamer in the 1970’s for jockey and maybe a little bit of Joe Namath in panty house, no other athlete captured a moment by showing off her undies than Chastain did with her game-winning goal in the Women’s World Cup in 1999. …
Maybe it’s because the NHL has gotten such positive feedback for its digital innovation and its work with NBC to really resurrect the sport in the last few years. Maybe it’s because the NFL has tried to expand their footprint event further into brand activation year-round, growing the Draft and offseason workouts into brand platforms. …
We pause from the normal talk of sports biz to remember one we lost… It seems like in the past year we have lost a good number of those “people behind the game.” Longtime writer and MLB scorekeeper Bill Shannon died in a fire last year, Red Sox PA announcer Carl Beane was killed in …
On Sunday at the now ultra-fast Pocono Raceway, NASCAR, one of the best sports at fan engagement, will launch their latest attempt to capture casual fans by partnering with Twitter for a co-branded racing page. It will be promoted at the racetrack and on television, and the Pocono 400 will be renamed the “Pocono 400 …
