Blog

It is the end of 2010 and all we clamor for these days is new…new technology, new broadcast innovations, new ways to connect with our favorite brands, athletes, entertainers…new, new new. So what do established brands, with limited dollars and an event platform that is traditional, d. Find ways to stay fresh. If you don’t …

As snow hit the East Coast hard Sunday night, football purists, media types and even the Givernor of Pennsylvania hit the NFL for postponing the Eagles-Vikings game. Yes it would have made for great TV and big ratings for NBC (although Tuesday night's buildup with a traditionally larger audience than on a Sunday should also …

As we reach the end of 2010, here is a list of book I found interesting, informative and pretty well written in 2010. They are all good reads and reflect books I have actually read. Enjoy the list and happy holidays! “Are We Winning” by Will Leitch…..great account of a father, a son and a …

THE BEST COLUMN EVER WRITTEN. MERRY CHRISTMAS Eight-year-old Virginia .Hanlon wrote a letter to the editor of New Yor.s Sun, and the quick response was printed as an unsigned editorial Sept. 21, 1897. The work of veteran newsman Francis Pharcellus Church has since become histor.s most reprinted newspaper editorial, appearing in part or whole in …

It is slow and steady progress, this brand building stuff. However one thing seems pretty sure, hockey as a property that can engage an active lifestyle, satisfy it's core fans and find ways to draw attention to big events is doing a great job. A few cases in point. First on the college level, the …

You may not have known Bill Shannon or Joel Blumberg personally, or maybe even knew their names, but if you had anything to do with watching, reading or going to a sports event, either in New York or around the country at any point in the past 25 years, Bill and Joel were somewhere in …

With limited budgets, limited time and limited fan interest teams seem to be coming back to finding old school ways using new school media to generate attention again. The result is seeing more and more fun promotions and projects designed to generate awareness and brand as much as actually directly put butts in seats. here …

Quite a weekend for the NFL…strength coaches kicking players, horrible weather, blowout games and oh yes that Minnesota thing. Say what you will about how leagues handle adversity and the NFL having the luxury of playing only once a week, there is little doubt that across the board the NFL handled the weekend with precision, …

Yes we know Vince Lombardi allegedly said “Winning Isn’t Everything It's The Only Thing,” (he didn’t and if you see the play “Lombardi” you get the real scoop, but I digress). However today getting the “W” is becoming more and more about getting women to watch, engage and purchase than it may be about getting …

It is the fastest growing segment of the population in North America…a segment that has vast consumer experience, knows how to activate in groups, has defined spending habits and in many cases a large amount of dispoable time. They influence spending habits, young people, voting patterns and public policy. Yet for all the time sports …