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Looking through the Sunday New York Times I spied an amazing ad (art by Annie Lebovitz) featuring soccer legends Diego Maradona, Pele, and Zinedine Zidane. An ad for G. An indepth tease for ESPN's World Cup coverag. Nope. It is the focal point of a multi-level international brand campaign by Louis Vuitton that ties all …

Much of the talk with regard to naming rights deals revolved around the Meadowlands this past. as branding experts voiced opinions as to whether the addition of a Super Bowl to the new Meadowlands Stadium will enhance a potential overall naming rights deal and can entice other secondary sponsors to the just opened facility. While …

This past week ESPN.com's Jeff Bradley had a very touching story about Colonel John McHugh, a lifelong friend united through sport who was killed recently in Afghanistan. As we head through Memorial Day weekend, it is important to remember not just those men and women in the Armed Services but those in civil service who …

Of all the “Halls of Fame” for sport, baseball is arguably the most well-known and perhaps the most remote. The village of Cooperstown, New York doesn’t have the benefit of a cosmopolitan city like Toronto (as does hockey. or Charlotte (as does NASCAR) or a major artery running through it (as does Basketball) or a …

The is no doube that baseball is a long season and in a challenged economy even the best teams at the professional level have some distrssed tickets to move. While minor league teams have less dates and less overhead, and much more leeway to be creative, those at the major league level have to continue …

In the day to day struggle of making ends meet and achieving ROI, companies can lose focus as to what their core message and mission is. The ability to grab little pieces of a financial or sales pie, or to satusfy a business partners immediate as opposed to ling term needs, can get a company …

Many casual sports fans may still think of the Green Bay Packers as quaint, a throwback organization with the biggest sport in the smallest market. However what is not quaint about the Packers, what is great business and smart brand building, is the way they continue, even in the best of times, to take care …

It may sound silly to some casual sports fans, but anyone who has been around a youth sports events, or even a high school or college event, can understand the pervasive presence of cheerleaders. The young girls man the sidelines at Pop Warner or CYO games, the dance teams are becoming an even larger presence …

It seems like there is no offseason for major sports, even on the collegiate level. In football, even without a 1-A playoff system, the Bowl Season is followed by the combine and workouts days followed b. spring footbal. followed by the draft followed by…maybe there is a bit of a lull as student-athletes take exams …

Sunday was Mothe.s Day, and around Major League baseball the pink bats rose across the diamonds as a symbol of awareness and a call to action in the fight against Breast Cancer. The pink ribbons, bats, jerseys and balls in support of Breast Cancer Awareness have symbolically gripped sports more effectively than perhaps any other …