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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Blog

The New Cinderella Story…George Mason Goes App

December 6, 2010 by eastwin5

There is no single sporting event in the world that can create heroes than the NCAA Men's Basketball Tournament. The “One Shining Moment” that CBS and now Turner brings fans is unlike anything else in sport, a chance for a few days for the little guy to take on the big guy and throw him …

Read moreThe New Cinderella Story…George Mason Goes App

“Russian” To See Brand Growth…

December 3, 2010 by eastwin5

Earlier this week HBO aired the critically acclaimed documentary.Miracl. from 2001, which took us back through all the elements leading up to Team US.s.Miracle On Ic. Gold medal performance in hockey in lake Placid in 1980. The storylines for that team and those events still transcend time. As we know,.Miracle on Ic. told the story …

Read more“Russian” To See Brand Growth…

Will The Cup Be Full Come Thursda.

November 30, 2010 by eastwin5

It has been a bittersweet few years for international sport in the United States. For all the success of a Michael Phelps and an Apollo Ohno there is the sting of a baseball getting booted out of the summer Olympic Games or the disappointment in the rejection of Chicago 2016 or the lack of a …

Read moreWill The Cup Be Full Come Thursda.

Youth Football Still Misses The “Pop” Of Its Baseball Counterpart…

November 26, 2010 by eastwin5

On Friday the undefeated Holmdel (New Jersey) Hornets may complete a journey that is almost unprecedented in youth football in central Jersey..If the Hornets defeat the North Rockland (NY) Raiders the team will earn a berth in the Pop Warner Football Championships, to be held at Disney's Wide World of Sports next weekend..Despite the storybook …

Read moreYouth Football Still Misses The “Pop” Of Its Baseball Counterpart…

Old School Pitch, New School Application = Stan the Manezsms Success

November 24, 2010 by eastwin5

There is probably no more iconic figure still living in baseball than Stan Musial. Of all the adjectives hurled at superstars these days, Musial is one of the few who probably exemplifies words like grace and character and class more than any other, and probably for that reason, may be the least recognized icon still …

Read moreOld School Pitch, New School Application = Stan the Manezsms Success

Tale of One Saturday…Big Time College Football Gets Bigger.

November 21, 2010 by eastwin5

On any fall Saturday, close to 350,000 people would have seen Indiana-Penn State, Army-Notre Dame and Northwestern-Illinois. However this past Saturday, even with less people seeing those three games in person, about 200,000, the brand value of college football took another step forward. The three games, all at staggered times, were played at FedEx Field …

Read moreTale of One Saturday…Big Time College Football Gets Bigger.

Of Scott Raab and Chris Botta…

November 18, 2010 by eastwin5

So this is this the week of banning media for the winter sports. First come the Miami Heat, who banned writer Scott Raab for his expletitive filled tweets directed at LeBron James. Then we have the Islanders, who banned Chris Botta, a blogger they helped spawn and trumpeted out as a pioneer in the field, …

Read moreOf Scott Raab and Chris Botta…

The Value of the Academies Grows Stronger…

November 14, 2010 by eastwin5

While you may not always agree with the politics of the military, there is one thing that is for sure…if you work in the sports business, or if your are involved with a Bowl in a community, this week you are pretty pleased. This past week Media Post ran a piece on the amount of …

Read moreThe Value of the Academies Grows Stronger…

Devils Rainy Day Work Pays Off For Brand…

November 12, 2010 by eastwin5

It has.t been the best of times for the New Jersey Devils thus far, not by a long shot. Injuries, poor timing the adjustment of new players have seen a team that has been traditionally atop the standings in the NHL now amongst its bottom as the seaso.s first month comes to a close. Now …

Read moreDevils Rainy Day Work Pays Off For Brand…

A Cause-Worthy Alternative For Under Armour…

November 8, 2010 by eastwin5

The alternative jerse.? is becoming the alternate revenue source not just for professional teams, but for colleges, and even some elite high schools these days as well. Change the look, create another revenue source for the school, and maybe some good luck as well. In recent weeks, even the hallowed traditions at Army have taken …

Read moreA Cause-Worthy Alternative For Under Armour…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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