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Caring starts at home. That is true for the smallest of children and for our elders, and sometimes it's even for our greatest of warriors. In the case of the latter, that “home” is in New Jersey. Specifically in Clifton, where P.A.S.T. (Pain Alternative Solutions and Treatments) is based and is performing miracles for retired …

Sunday running takes center stage in New York, as the worl.s largest single day sporting event, the ING New York City Marathon, takes to the streets of the five boroughs. The New York Road Runners Club estimates the economic impact of the annual event to be about $250 million. That is a bit less than …

A few weeks ago Master Card announced they would start using celebrity-branded prepaid debit cards, with one of the first being Kim Kardashian. The response to the card has been overwhelming, which leads to the next step…when will we see the LeBron or the Jeter car.? Affinity cards with brands, from athletes to celebrities to …

Sometimes all the elaborate pregame shows on any sport take themselves too seriously. Endless breakdowns of what goes on between the lines or on the court have experts falling over each other to find the best and brightest tidbits of information for the viewers, and although that is important, in this day and age of …

One remains in transition, with an owner who could arguably be their biggest drawing card for now. The other remains firmly in place on perhaps the most valuable piece of real estate in Manhattan, with more surprises on the court on opening night than controversies, perhaps for the first time in well…forever. That's where the …

Much has been made about the decline of NASCAR in the past 18 months, although their.slo. numbers in revenue and TV are still the stuff most sports outside of the big three dream about. Still, the ability to stem the tide and find new ways to both invigorate the core and go afte. another round …

As the economy continues to wreak havoc with sports and entertainment sponsorship. and brands look for new ways to stretch a dollar, one wonder. what will happen to season and niche sports and how they will survive. While the four major sports in the US, as well as NASCA. and MLS, continue to find ways …

There is certainly a great deal of good will that is generated from cause marketing, as well as dollars and attention. Even those which seem at first to be a stretch…the pink of the NFL for October for example…makes great sense when one realizes the depth and scope of the way cancer of any form …

The publicity stunt to draw attention is really a lost art form in a day when budgets are tight, ROI is carefully measured and sometimes creativity falls by the wayside in lieu of a fast and easy return. However the stunt has never been lost on former New York Giant Brad Benson in his business …

The New York Yankees continue to march on into the ALCS, while the Philadelphia Phillies look to knock out the upstart San Francisco Giants, the New York Jets and New York Giants are coming off impressive weeks with winnable games this weekend. All three area hockey teams are getting the season off the ground (not …