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While the world watches, enjoys and ponders the long-term effects a positive World Cup will bring to the southern African contintent, it is interesting to wonder even more about how the best practices and experiences brands, fans and the media will work in the favor of Brazil. The South American country will have a rare …

Baseball can be a sometimes endless season, especially for franchises that get off to a poor start and never have the chance to recover. However even with the worst of teams, the moment exists, either on the field or off, that a fan can be at that one game that can capture a moment that …

One of the toughest elements for a sports entity to maintain these days is the balance between being a multifaceted, revenue generating business and being a public trust, like other community institutions that evoke emotion, passion and support in addition to brining in dollars. The endless media presence, a never ending season, the transient nature …

One of the great challenges in publicity is trying to find stories when sometimes there really aren’t any. Some of it may be made up of pitches saved for rainy days when writers or other media are looking for things to fill inches, blogs or video files. Some of it may be trying to spin …

It wasn’t widely covered this week, but the merger between the CHL and the IHL to effectively create a joint program and a de-facto North American “AA” level of hockey was a very smart move and could be a very financially viable one for the minor league clubs at that level in the sport. In …

As the scramble to get the best value for sponsorship dollars, as well as added eyeballs for products and services, continues on in a challenged economy, two brands took a leap step forward in the New York sports marketing scene this week. The first was the Foxwoods Hotel and Casino, which signed a jersey sponsorship …

Wednesday night's botched call which kept Detroit Tigers pitcher Armando Gallarraga from being the third pitcher in 30 days to throw a perfect game may be one of thebiggest viral stories related to sports since the real migration to digital media egan several years ago.. One cannot look at a blog, a trending list, a …

Looking through the Sunday New York Times I spied an amazing ad (art by Annie Lebovitz) featuring soccer legends Diego Maradona, Pele, and Zinedine Zidane. An ad for G. An indepth tease for ESPN's World Cup coverag. Nope. It is the focal point of a multi-level international brand campaign by Louis Vuitton that ties all …

Much of the talk with regard to naming rights deals revolved around the Meadowlands this past. as branding experts voiced opinions as to whether the addition of a Super Bowl to the new Meadowlands Stadium will enhance a potential overall naming rights deal and can entice other secondary sponsors to the just opened facility. While …

This past week ESPN.com's Jeff Bradley had a very touching story about Colonel John McHugh, a lifelong friend united through sport who was killed recently in Afghanistan. As we head through Memorial Day weekend, it is important to remember not just those men and women in the Armed Services but those in civil service who …