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So it's the middle of winter and you have no idea who your players are…or you are having a terrible season and the trade deadline looms and you need to keep your brand fresh and identifiable. What to d.? The mascot. Now more than ever, with brands looking for more ROI, fans looking for personal …

Big time sports and entertainment events draw big time advertising dollars. We all are more than familiar with the amount of sponsorship spent on Super Bowl, Olympic and NBA All-Star ads these past few weeks, and the payoff in exposure brands got with the largest TV audience of all-time for the Colts and the Saints …

As one looks for continued signs of resurgence in sports marketing…record viewership for the Super Bowl and the Winter Olympic Opening ceremonies, more global sponsors building activation platforms, increased and more diverse ad spending dollars being but forth from ’09…perhaps one should look to racing as a bell weather. Yes it is true that “The …

It is a good thing the NFL moved the Pro Bowl to the week prior to the Super Bowl this year. The game got much-needed attention and a record crowd, and won’t have to deal with being an after-thought on perhaps the busiest big event weekend on the sports calendar. Yes a week after the …

Maybe it was the bad weather that blanketed much of the Middle Eastern states, or the rain that hit the Western United States. Maybe it was the allure of a quarterback who has been able to flourish as a marketing maven for brands like Oreo and Direct TV despite being in a small market. Maybe …

There has been much talk about Lindsey Vonn's suggestive Sports Illustrated cover, Stephen Colbert's great sponsor play, “The Flying Tomato” worrying about snow, Heather Mitts being a klutz and the Jamaican Bobsledders missing the cut, but can Vancouver the city and the region be the biggest winner in this year's Winter Olympic. The coming events …

Even as we move to some of the most lucrative, buzz-filled and highly anticpated events of the year in the next few weeks…Super Bowl, Daytona 500, Vancouver Olympics, NBA All-Star Game…the struggles for second tier and niche sports continue. This past week, the Los Angeles Sol, arguably WPS’ most successful franchise in year one, folded …

On Sunday, I was part of a group that helped pull together an event to expose the new analytic products Bloomberg Sports and MLB.com are developing and will soon introduce to the consumer market for fantasy baseball, as well a. a more fun, indepth way at looking at the sport of baseball . While the …

As we near Daytona and the start of NASCAR 2010, it is good to see the brand is again looking for more ways to engage the brand, the consumer and grow relevance among the casual fan. The latest offering is a program launching i. thiusands of movie screens across North America, the first of a …

You only worry about the things you can control. That should be the slogan for the Nets this year. Their sales and marketing staff cannot worry about the injuries, the fired coach, the record losing streak, they just have to find a way to keep a brand relevant in a year of transition and uncertainty.. …