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With budget cuts continuing in local news, the alarming trend of newscasts eliminating sports, or namely the sports personalities on air seems to be growing. In Friday's New York Daily News, Richard Huff took a look at some New York area cuts and raised the questions many news groups are asking…why do you need local …

As we enter the two weeks leading up to a Super Bowl which will be less hype and more cautious with excess spending, it was good to see the New York Post report that Audi is making an aggressive push to seize market share and hype with a series of spots leading toward the Super …

The “Miracle of the Hudson” involving US Air last week immediately created more goodwill and media opportunities for the airline than they could have ever come up with during any type of branding campaign. Invites, web traffic and interview requests flooded in (no pun intended) for the survivors and crew, and Marketing Daily had a …

It is a program that is growing in the NHL, and if it continues to go well may be copied by other leagues more often…the New York Rangers, like a few other NHL teams, picked a road trip and had the players’ fathers accompany them for a little bonding and giveback. Now many teams will …

Even in a challenged economy, the ability to find creative ways to grow and enhance your brand exists, and recent proof is again provided by the NBA and its teams. This week, Henry Abbott on ESPN.com gave the Trailblazers props for their annual fun all-star pitch for their guys (this time LaMarcus Aldridge and Brandon …

Like the circus, or really any “touring” sports brand from tennis to golf to the PBR…or even an annual “show” like the Radio City Christmas Spectacular, the Harlem Globetrotters must find new and innovative ways to engage fans, find new audiences and keep their brand top of mind when one of their teams makes their …

It is one of the most famous “non-cities” (it is a borough of New York) in the world…everyone knows Brooklyn. One out of every seven people in the United States can trace their roots to Brooklyn. there are fewer places on earth whose residents have more civic pride, and that pride has always been tied …

In these economically challenged times for the auto industry, even those brands perceived as “doing well” are looking to refresh, remind and build brand. Such is the case with Honda, as Karl Greenburg points out in Media Post.

A few years ago Michael Lewis’ book Moneyball took baseball fans inside the different views that Oakland Athletics’ General Manager Billy Beane had about the salary situation in baseball, and how it could positively and negatively effect a team and on field success. While the reviews were generally positive, and Lewis’ writing stellar as usual, …

Last year the St. Paul Saints sold their stadiu.naming rights for a game to some enterprising fans, and as teams, especially those in challenging markets, look for unique and noteworthy revenue and exposure, the idea of titleing a day for your sons Bar Mitzvah or your daughter's Sweet Sixteen may become more run of the …