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As anniversaries in sports go, January 6 came and went with little fanfare. It wasn’.a day that marked a Super Bowl win or an amazing NHL or NBA feat, or even the anniversary of a BCS win. However it was the 15th anniversary of one of the craziest events in the history of sport, an …

As we lose sports teams and large brands worry about the best way to get ROI, some potential opportunities always arise. One of the more unique ones was pointed out in a detailed Reuters piece, which showed the value brands are getting and continue to get in Argentina…with the sport of polo.

Matt Futterman in Friday's Wall Street Journal had an interesting look at what happens when the ownership groups of franchises have their primary business suffer large losses, and how it can effect their secondary business…which in many cases can be a franchise. The crazy situation with the San Diego Padres sell off due to a …

A year ago South Florida football was in the dumper…the Dolphins, the Univ. of Miami, FIU, Florida Atlantic all were at the end of miserable seasons, and as the economy started to sag, there were lots of questions about the market as viable for tickets and branding…what a difference a year, and winning, can make …

We hope everyone has a happy New Year and finds the positives in ’09 out of the turbulence of ’08…the jobs that were lost at places like the IFL, EliteXC, the AFL, PR agencies, MISL, AAFL, open wheel racing consolidation, brands cutting back etc. can hopefully b.offset a bit by better quality freelance work, new …

With the start of the New Year here, two of the biggest sports brands in the world…Major League Baseball and the National Hockey League, will look to use the day as a launching point for new brand success, new partnerships and a bigger share of the casual sports landscape. The NHL will use its second …

With three teams moving very quickly with front office changes on Monday, the Lions, Browns and Jets all sent messages to their fans and business partners that changes need to be made to improve the image of the team, and by doing so the day after the season, immediately avoided the twisting in the wind …

As the AFL shut down its season in ’09, one of the things that was missed in the reporting is that the smaller market version af2, which works with but is not the same model as the AFL, will continue on.How in this economy could that be possible, especially since the larger AFL had the …

We have recently touched on the lack of innovative Heisman and Bowl promotions from this past year, mostly blamed on “the economy”. However one of the world's richest men, in the Sport of Kings, found time around the holidays to push his prized posession with a very unique, relatively inexpensive, package that combined holiday cheer …

Appealing to the core fan is always important and pretty simple for brand and fan development. Yet at this time of year it always seems that most teams will do Christmas or overall holiday promotions and will overlook those of the Jewish faith celebrating Hanukah. Now it wouldn’t make sense to do Hanukah promotions in …