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It still remains a niche sport, but those who have been able to carve their niche in the niche world of Mixed Martial Arts continue to find new ways to speak directly to the core audience with some traditional sports and entertainment branding opportunities, ranging from memorabilia deals to figurines and collectable cards. The MMA …

It was probably over a year ago that if an athlete or even an entertainer broke major news on his or her blog he or she would have been vilified. Yet the reports that Curt Schilling, an athlete who is actually working in the digital world with a few ventures, including a gaming company, announced …

Once the shine wears off of the brackets for March Madness, brand partners and media have to begin the search to find out what are the best and what are the most effective ways of telling the fun stories away from the games. Two examples showed up this weekend. First on the access side, Multichannel …

With the economy continuing to be in flux, those sports which are really beholden to the corporate entertainment dollar…golf, tennis, NASCAR...continue to try and find ways to court fans and brands to keep themselves moving forward and justifying the high spend that accompanies their mega-events. As Liz Clarke pointed out in Saturday's Washington Post, NASCAR …

As March Madness continues on the the necessity of these added Division I tournaments continues to be in question, we noticed two great examples of brand activation on lower level events pointed out by some quality bloggers. First Brian Gainor's Partnership Activation blog had a good piece on how a local BMW dealer used the …

The world of the have's and the have nots in college athletics ebbs and flows in any given year, and this time of year the hope for Cinderella trying on the glass slipper in March Madness is what keeps fans up at night. However what keeps many coaches and administrators up at night is what …

Maybe it's because they are the least mature of the larger sports in North America, maybe its because they started with the single entity model and knew how to operate and build brand more lean and mean, or maybe its because their grassroots base combined with their breakthrough is still to come, but Major League …

Minor League baseball scores lots of points for continual brand activation, market relevance, and sponsor integration. But in many places, minor league hockey activation is not far behind. Without the cache of warm summer nights, larger support of a parent organization or huge name recognition and media exposure, the minor leagues of North America press …

They certainly are trying…and trying to be different and complimentary. But can the fledgling United Football League, with its plans to play on Thursday nights on VERSUS and in a series of cities, not with any centralized core, make sense, draw fans, consistent media attention, sponsors and eventually make mone. And in this economy can …

Media Post had another disturbing story about the shrinking conventional media world with three sports/entertainment magazines…the highly regarded Best Life, along with Travel and Leisure Golf and Tennis Week all going down for the count. While that crosses more “traditional” places off the pitch list, the opportunities to place and populate news stories, and compelling …