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At the end of this current economic climate, the sports brand that may be hit the hardest on the sponsorship side may be golf. Long viewed as the ultimate entertaining event, the events are not just being hit hard by companies losing sponsor dollars, but by the lack of long-term star development (the post Tiger …

Some of the biggest and best activations in sports, locally, regionally and nationally, come from fast food chains. Whether it is McDonald's Olympic Partnerships, Free Chili for when the Dallas Mavs hit 100 points or Burger King activating in the high school market, the reach to consumer through sports by the burger and taco joints …

As always happens in a society looking for change, especially in how we get our news and information, new ideas come and go, and the more “traditional” or established brands have to find ways to adapt, shift focus or decide to stay the course. Usually the more progressive brands are able to adapt, split fad …

The All You Can Eat sections and free food giveaways tied to baseball have become very effective and pretty widespread. The Dodgers and White Sox were among the first to offer up the food in select sections, and many others followed. Like the buffet that's All You Can Eat, the incremental value placed on the …

Today's media cycle is always clamoring for more access. Fans, business partners and the media are constantly craving in both sports and entertainment to get more info., more access, more angles in the never-ending search to follow the celebrity. While that is important for brands that seek the spotlight to grow, the elite brands are …

I will start this off by saying this was not my idea today, but it is a good one I had wondered about for a while. It is Vince Wladika, former head of PR for Fox and now a consultant with a number of solid clients, and a college baseball nut. Friday, according to the …

Wednesday's New York Times had a very intriguing piece about the latest space to have edgy brands look for marketshare and buzz…on people's shaven heads. The opportunities actually exist in sports for some type of guerilla opportunity that could also be fun and more than a little intriguing for the right brands. For several years, …

One of the great lessons sports teaches is that many times political and social boundries can be overcome through play on the athletic field. baseball gave us Jackie Robinson to break the color barrier, and last year in an Olympic tuneup, four nations who have few political ties as a group…Chinese Taipei, China, Japan and …

Even as pitchers and catchers report in the States for Major League Baseball, our master marketers in the minors continue to be innovative and find ways to keep their local brands active, alive and relevant to the consumer, their partners and the media. Aside from the host of promotions announced taking off on the ARod …

As we see many “niche” brands from the AFL to NLL struggle with the economy and being able to justify brand spends, the NHL has gone the opposite way and seems to be doing all the right things to build marketshare, buzz and connect with fans on a national and international level. Now in no …