Blog

It hasn’t developed the cult following of “The Rick” or “Stump The Schwab” but ESPN backed into a great sponsored online activation as a fan this weekend selected his 25th consecutive correct sporting result through their

As teams and brands struggle to find more unique places to generate buzz and sponsor interest, and as the last four major sports in the United States still try to keep uniforms clean of advertising for team branding, new options for expermentation will abound. This weekend, Gary Smith, the co-author of Saving Face, the history …

As sports continues to look for ways to connect to the everyman and grab the casual fan with unique opportunities, hockey may be missing out on one that could be fun…his name is Don Parsons and he is about to break one of the ultimate blue collar records…the alltime minor league goal scoring record. Parsons, …

With all the talk of inflation, recession and the economy, even on a day when the Big Three are pleading their case to Congress for help, NASCAR continues on as the leader in the brand activation space.

The Pittsburgh Pirates have been the poster child for the small market, under appreciated brand for over two decades.

As Michael Phelps and Usain Bolt and the “Redeem Team” continue to bask in Olympic glory and dollars, and sports from golf and rugby to baseball and softball try and fight their way back onto the Olympic sked for 2016, hockey…well the NHL…appears to be undergoing their own version of brand soul searching, trying to …

Even the best of seasons can have their bumps, and the New York Giants proved again this weekend why having everyone on message, pulling the same way, and working together from top to bottom and vice versa will avoid issues with the media, and give the media the right amount of accurate and consistent information …

As we move past Thanksgiving and on to the higher stakes of football in the United States, a number of pieces came to light that show the value, or lack of value, that football can bring to a brand. On the positive side, Jere Longman's New York Times piece on Friday is a shining example …

As we head into the Thanksgiving holiday in the U.S., the minor league drum beating for great activation in baseball continues, as Ben Hill's Minor League baseball blog singles out the best promotions of the past season, and rewards the Ogden (Utah) Raptors as the team with the best minor league promotions of the year. …

Many times sports get caught up in their own branding opportunities, often at the expense of the greater good of the sport they represent. There have been countless stories of MLB chasing down rights fees for Little League or the Cape Cod League, or Major League Lacrosse and the National Lacrosse Leagu.fighting against themselves for …