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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
PR Move of the Day: It used to be all about convergence, as properties looked to combine common assets for cross promotion across entertainment and sports properties. Disney's acquisition of the LA Ducks and Angels and the formation of YankeeNets to run the Yanks, Nets and Devils were seen as the way economies of scal. …
As the seasons, both physical and sports-related, blend together in April, we wanted to point out some good work being pushed out by Major League Soccer as they begin their campaign and by the NHL as they ramp up for the playoffs. First on the soccer side, where MLS is working to increase activation and …
PR Move of the Day: As we move through the opening week of baseball season it is great to see hope springing eternal for all the fans of America's pastime. One brand that has always been synonymous with baseball is the Topps Card Company, and thanks to the efforts of their marketing staff and the …
PR Move of the Day. The New Jersey Nets may have had a blow to their playoff hopes Tuesday night with the loss to the Sixers, but they keep beating the brand awareness race by pulling off the first-ever (I guess) Carbon Neutral Night against the Sixers. The Newark Star Ledger did a nice piece …
As the sports industry continues to grow, the pressure for ROI from sponsors becomes stronger, the lines that once blurred sports as entertainment are now totally gone (we think for better but many may say for worse). Take a look back at some examples from the last few days…there was a new attendance record set …
One of the biggest problems with promoting and branding sports and entertainment properties today is that everyone wants to be “Like Mike” (the old Nike slogan with regard to Michael Jordan). The problem is that many emerging brands and properties try to grab that brass ring before they are ready, or don’t look to aggregate …
The marriage of social networking and sport as celebrity may have reached a new level with CAA's announcement yesterday of WePlay, a social networking site designed to reach out to millions of active kids and their parents, as well as pulling in hours of childhood photos and video and current “look backs” from some of …
The success in athletics is usuall.measured in fractions of a second…therefore the “little things” that the professional athlete does in his or her prep to close that gap can make champions into challengers and vice versa. Not a surprise of course for anyone who loves the drama of sport. However sometimes in the loss of …