JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. However like all large brands, there is a tendency from time to time to get caught in a routine of success without looking for more innovation or testing …
Two weeks ago the WWE was everywhere and anywhere in the New York Area as Wrestlemania became the lynchpin for all things about the brand. Community projects, brand partnerships, education news, appearances on Wall Street, meet and greets with celebrities, panels on broadcasting, economic viability studies…you name it the WWE rolled it out as they …
If you have been to New York’s Times Square in the last five or six years toy would have seen it, the billboard towering over the Marriott Marquis. Amidst the glowing brand ads throughout the square and the endless video displays is the huge promotion board for the UFC, always telling the tale of their …
We arrive in the middle of November and as NCAA hoops tips off and football hits its stride some thoughts… Nice Try, Bowling: Even with its ESPN presence, bowling hasn’t had much of a wow factor in years. The latest try is professional team bowling, city vs. city, in addition to the traditional tour. The …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
On May 5, a stones throw from the Empire State building, Jim Miller will battle Nate Diaz before a packed house over close to 15,000 and a national television audience in the latest UFC event to hit the New York area. it will have the hope, the hype and lots of hometown flair, especially for …
In the fall, the movie “Real Steel” gave us a little peak into the use of tablet technology in sport. The trainers, one played by Hugh Jackman, used tablets to control their boxing robots instead of putting humans in the ring. It was significant in the face that the tablets used were not Ipads, they …
It wasn’t a blockbuster year for sports-themed films, and perhaps the best work again was the ESPN 30 For 30 series put together by Bill Simmons, which brought us inside the lives of everyone from Steve Bartman to Marcus Dupree and beyond. Now sports product placement in film again thrived, and in a year when …
Lost on the national sports scene Tuesday night, amidst the rising scandal at Penn State and the NBA lockout non-news, was the vote by Garden Staters to legalize sports betting in the State if the Federal Ban on such activities can be overturned. Right now Nevada and its casinos remain king of legal sports books, …
This weekend the Disney movie “Real Steel” will open with a futuristic look at fight sports, a world where robots enter the ring, controlled by gamers and former fighters, as a way to deliver action and excitement without the mano a mano violence that occurs when humans mix it up. Starring Hugh Jackman, the movie …
