JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We have written several times on storytelling and its continued value in all forms; knowing who you are, what you do and being able to communicate that fact simply and succinctly in a world of white noise is more valuable today than ever before. Lots of screaming going on, but when you listen, what are …
There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live event. However at the same time brands and networks are still tied to the ever shrinking and elusive rating as the benchmark for …
When you are a mid-major school you should always look to be disruptive and fast and unique when it comes to partnerships. While it is always great to be part of bigger national deals while also taking care of the hyper local ones, what are the categories that can fulfill a need and maybe generate …
We are into week one of the NFL season now, and thought it would be a good time to look at the social engagement of some of the most featured faces in and around the league; not the players or even the owners, the coaches. The amount of time they are seen and talked about …
Don Nelson used to say when your team was bad your sold your fans on two things: hype and hope. Until you were able to get the product on the court or the field back to where it would be competitive, you banked on those two areas to keep the paying customer, and the casual …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are again staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to …
When UFC was sold to WME | IMG, Dana White, along with his partners Lorenzo and Frank Fertitta, drove away in the proverbial Brink’s truck. White’s take from the sale was reported to be $340 million. The extraordinary growth in valuation of a business once banned across most of the U.S. is the stuff of …
The following was primarily written by colleague Jesse Ghiorzi director, brand strategy for CHARGE Big brands, big money, young fans and professional teams from traditional sports are all heading to eSports, but it still seems like the Wild West out there. There’s no clear top league or major event(s) that crosses over to the mainstream …
Brands and fans love records, official or not. If you can tie to a “first,” a “biggest,” a “largest,” it always helps in the sell. So with that in mind, even golf can find a way to aggregate and generate some great buzz and fun, tied to cause. Every year, American veterans return home from around …
We are continuing to live more and more in the world of cord cutting, cord shaving, niche marketing and storytelling and brand control. With each passing day the power to aggregate an audience, control or amplify a message or tell a story shifts from massive platforms to those which have a direct purpose. Some of …