JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …
We received a great deal of Feedback from the two posts we have done on March madness coaches, one on their Twitter activity or lack thereof, and the same on the lack of Instagram activity. We wanted to ask someone who works even closer with coaches, some athletes and others like politicians on the issues …
They are some of the most visible and enduring faces around college sports; the head coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well compensated, driven and passionate about their craft, which largely revolves around the lives of very young and talented student athletes. Most are …
There are so many great examples of hustle the lead to brand building, exposure and buzz: here are three for the week worth noting. Fatima And The Caps’: The value of just showing up always has its advantages. In December, executives from Monumental Sports had former NHL star Peter Bondra along on the trip for …
Now that the air has cleared about the Super Bowl and it’s slightly down ratings, record-breaking streams, unworldly comeback and the first-ever use of drones in a halftime show, some other thoughts and numbers to consider. eSports In The Mix, Kinda: While there were gaming commercials that made it into the game again this year, …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around the Bush Convention Center produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide …
On Monday night ESPN again treated college football fans to the Megacast, the ability for everyone to watch the College Football Championship game from a host of angles and with a variety of both serious and casual commentary, all playing across the various cable and digital channels of “The Worldwide Leader.” As expected, you can …
The broad and lasting implications of the recent Presidential election will ultimately be measured in the history books. What can be immediately affirmed are the folly of polls and the upending of conventional wisdom. For example, uncertainty from a Trump victory was supposed to crater the stock market. Instead, our 401Ks have been treated to …
The week after Thanksgiving in New York always seems to be one of the last pushes for sports business in the calendar year. One of the key reasons is that Wednesday is always the March of Dimes Sports Luncheon. The brainchild of former CBS Sports President Neal Pilson and some other network heads, it is …
Professional Bull Riders (PBR) likes to say there are two athletes to every PBR ride – a human cowboy and a bucking bull. Indeed, one element distinguishing PBR from other sports is the nature of the action on the dirt. In the same ring, PBR pits a lightweight versus a heavyweight: a 150 lb. cowboy …