JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Many times we in this business get caught up in the hype, the ROI, the buzz and sometimes the routine that we forget about the amazing power that sport has to change lives. Each week my colleague Sab Singh puts out his Sports Doing Good newsletter, which highlights events from around the world and serves …
For those ‘Rocky” fans, the business side of Floyd Mayweather is a lot like the image of Apollo Creed before he takes on “The Italian Stallion.” Pick the venue, but the flowers for the Mayor’s Wife, create the package for your challenger and collect the big pay day in the best suits. Control the brand …
One of the biggest challenges for American brands, teams and leagues today is literally getting lost in translation. As sport continues to expand globally, understanding culture, language and tradition becomes more and more important, and with the advent of social media, the ability to make a misstep and be deemed “the ugly American” can happen …
In recent months we have continued to see the crossover of sport and entertainment, be it Drake playing a bigger role with the Toronto Raptors brand management, or Hollywood movers and shakers like Peter Guber and Thomas Tull taking more active roles in areas on the business side of sport. While certainly not new in …
In college hoops, especially at this time of year for those schools left playing, timing is everything. Schools like Kentucky and Connecticut, on life support for an NCAA run just a few weeks ago, found a way to regroup and focus and make it to Dallas for this weekend’s Final Four, something that probably would …
The world of the haves and the have nots in college athletics ebbs and flows in any given year, and this time of year the hope for Cinderella trying on the glass slipper in March Madness is what keeps fans up at night. However this year, perhaps more than ever, Cinderella seems to have gone …
The high end audio business tied to sport continues to boom, no pun intended, one of the brands that continues to make noise in the space is still Beats By Dre. From their launch that organically dropped LeBron James into the mix as a fan to their attempts at Olympic ambush with athletes to their …
As we move through Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
Wednesday, just three days removed those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of National Signing Day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed …
There are few sites as unique as “Radio Row” at the Super Bowl. Once a one stop shop for the handful of diehard stations looking to promote the game, it has now evolved into a “who’s who” gathering of stars big and small, brands large and launching, pitches good and bad, and most importantly media …
