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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If you are a gambler take note when the Japanese clothing retailer Uniqlo signs an athlete. Last year the company pulled the personable Novak Djokovic away from his longtime partner Sergio Tacchini, just in time for another epic run through a Grand Slam summer. This past week they rolled the dice and grabbed Aussie Adam …
Back in the day when they were the Braves, then Quinnipiac College decided to raise the profile of the school there were two paths to take…political consulting polls and athletics, neither of which would be easy but both, if done well, could raise enrollment, pride and donations for the Connecticut school. Today, the Quinnipiac University …
I was lucky enough to spend a day and a half this week at the IMG World Congress of Sport in Naples, Fla. listening to senior sports and entertainment folks talk about many topics, including leadership. It was also fortuitous to be in the Fort Myers area and read about how the folks at Florida …
It’s still a pristine sponsor environment for the most part, the NCAA Men’s Basketball Tournament, There is no on court signage, you have to look hard to even find a call directly to the tournament site NCAA.com (it’s on top of the backboard and sometimes on directional signage), and even with the huge social media …
If you have been to New York’s Times Square in the last five or six years toy would have seen it, the billboard towering over the Marriott Marquis. Amidst the glowing brand ads throughout the square and the endless video displays is the huge promotion board for the UFC, always telling the tale of their …
As the schools leaving the Big East Conference and taking the name with them mix and match potential suitors to join them, one that seems a great business fit…along with the growing programs at Butler and Xavier and some others…is St. Louis University. Media partners, no matter who they are, will love not just the …
The Reese’s candy brand, owned by Hershey, has made steady inroads into college basketball in recent years. Most of the contact has been through signage and traditional advertising, but now as March Madness approaches the brand is looking to go full scale with a new activation which can amplify the brand equity they have built …
This Wednesday those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of national signing day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed press conferences, streaming …
Late during the bye week officials from New York and New Jersey joined NFL Commissioner Roger Goodell to give an update on the plans that will immediately surround the 2014 Super Bowl, to be held at Met Life Stadium in New Jersey, the first time the sports and entertainment spectacle will not be held in …
We hit the midpoint of brand awareness madness as the worlds of sports, pop culture and marketing move toward the Super Bowl at the Mercedes Benz Superdome in New Orleans. There will be the usual hype around the ad campaigns unveiled during the game, a cavalcade of promotion that in some circles has become as …
