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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Reese’s candy brand, owned by Hershey, has made steady inroads into college basketball in recent years. Most of the contact has been through signage and traditional advertising, but now as March Madness approaches the brand is looking to go full scale with a new activation which can amplify the brand equity they have built …
This Wednesday those fans of the gridiron reach what is an unofficial official end to all things football for a while…the media frenzy of national signing day. From coast to coast on every sports network and radio show, young men who are the best at their sport tell the world in choreographed press conferences, streaming …
Late during the bye week officials from New York and New Jersey joined NFL Commissioner Roger Goodell to give an update on the plans that will immediately surround the 2014 Super Bowl, to be held at Met Life Stadium in New Jersey, the first time the sports and entertainment spectacle will not be held in …
We hit the midpoint of brand awareness madness as the worlds of sports, pop culture and marketing move toward the Super Bowl at the Mercedes Benz Superdome in New Orleans. There will be the usual hype around the ad campaigns unveiled during the game, a cavalcade of promotion that in some circles has become as …
This weekend the New York area will be without a boxing match, an MMA card, the NFL, the NHL, arena football and indoor soccer. There is a smattering of college hoops and a little NBA, but what can someone with a hankering for some action check out. Well the PBR is back for its annual …
When your regular season ends in the United States and for the first time in your history all five of the top television markets in the country are not involved in the post-season, there may be cause for concern. Not if you are the National Football League. While other team-based properties will never say publicly …
Two of the most enjoyable reads this past fall were Mark Beech’s book on the last undefeated team at West Point and Joe Drape’s work on some of the recent squads. Both pointed to the personalities, the hard work, the dedication and the sacrifice that goes into being a student-athlete at West Point and the …
They rarely meet in the regular season, but the Pittsburgh Steelers and the Dallas Cowboys are clearly among the rarefied air of NFL brand dominance. Their success on the field is only mirrored by the passion that both fan bases have for their teams, and the high profile that their ownership groups possess. Now in …
They quietly started another season this past week with four teams…Sacramento, Virginia, Omaha and Las Vegas...limping along on financial fumes, albeit with some solid local following, good coaches and some potential great stories of their players. The United Football League is still trying, even if few realize or even care. What happened and could it …
Say what you want about the Olympics, The Super Bowl, even NASCAR, perhaps the largest multi-day annual experiential sports branding event kicks off Monday when the US Open starts play at the Billie Jean King National Tennis Center in New York. From champagne bars to celebrities playing in sponsored events with fans to social media …
