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Next Steps…Horse Racing and Boxing…

May 9, 2011 by eastwin5

The weekend brought more hope for boxing and horse racing…again. Manny Pacquaio’s win over Shane Mosley continued to raise his stature in the sports and entertainment world, while Animal Kingdom captured the Kentucky Derby with great fanfare and record attendance. So what’s next? In boxing, the next step for Top Rank’s integrated marketing approach should …

Horse Racing, Boxing Share A Day And The Same Crossroads…Again.

May 7, 2011 by eastwin5

They are sports driven by gambling dollars and the big event, and they have spent years trying to reconnect with the heyday of the past. Saturday boxing, in the form of Manny Pacquaio and Shane Mosley’s title bout, and horse racing, with the Kentucky Derby, will again take center stage in sports and try and …

A Jersey Renaissance For MMA.

February 12, 2011 by eastwin5

When the UFC waged war to bring the sport of Mixed Martial Arts back from its death sentence in the late 1990&’s, one of the key places it went to for support was New Jersey. Along with Nevada, New Jersey had staged more fights, both boxing and MMA, had a solid amateur wrestling platform, casino …