JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For all the heat that has surrounded Cowboys owner Jerry Jones for years on his team-first stance with regard to certain sponsorship deals, it has always been interesting to see that the Cowboys have ceded some of their most valuable real estate…the end zone signage, to a cause, the Salvation Army, for years. No other …
The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York last week.. Students …
It is the rarest of rare events for a sport that is cult-like across the country but forgotten in Gotham. The first full week of December every year, college football takes center stage in New York. No, it is not because of a big game…Rutgers is slowly rebuilding, Bowl-bound Army is prepping for their Navy …
It started as a simple way for players to tell their story, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice. So this week, the NFL allowed hundreds of players …
The week after Thanksgiving in New York always seems to be one of the last pushes for sports business in the calendar year. One of the key reasons is that Wednesday is always the March of Dimes Sports Luncheon. The brainchild of former CBS Sports President Neal Pilson and some other network heads, it is …
One of the good things about not sleeping much is you get ample time to think…and usually that’s a good thing. The other night I was watching one of the “Save The Children” ads on TV and remembered when we had donated to a charity a few years ago and got in the mail a …
This week we go to Texas and talk to Michael Lysko about the Sports management program at Southern Methodist University. Mike joined the SMU faculty in 2009 as Director and Professor of Practice of the newly-formed Sport Management program. He serves as Advisory Board Chair and Director for the undergraduate and graduate program, providing leadership …
As we hit the TCS New York City Marathon Sunday, colleague Matt Walker penned a piece for this week, on the simplest of best practices; using exercise as a way to aid cancer patients. He looked at the work Dr. Lee Jones and AKTIV Against Cancer, the not for profit formed by the late Grete …
This week for “Teaching Thursdays” we go to the Nation’s Capital at the program at George Washington University. GW has run one of the “must attend” events every spring for professionals and students the Sports Industry Networking and Career Conference, and has launched a certificate program in the growing field of Sports Philanthropy. We caught …
It is a well-intentioned but underpublicized and marketed event, International Games Day 2016, and it will take place on November 19 at a library near you. Chances are if you are reading this it may be the first you have heard of the idea. The concept is simple and effective…pick a day as a way …