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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The IZOD Indy Car Series was making slow, steady strides back to relevance in a sport that had left the circuit almost for dead a few years ago. The infusion of Phillips Van Heusen as title sponsor brought millions of dollars in promotions, other new sponsors had come aboard and brands were working together on …
This weekend the Disney movie “Real Steel” will open with a futuristic look at fight sports, a world where robots enter the ring, controlled by gamers and former fighters, as a way to deliver action and excitement without the mano a mano violence that occurs when humans mix it up. Starring Hugh Jackman, the movie …
Most ugly Americans associate Australian Rules Football with the early days of ESPN, the kind of bizarre, out of the way rugged sport that was a throwback to the old days of the NFL tinged with the head banging of rugby. All ruffian, bizarre rules, broken bones, bloodthirsty screams. However like ESPN, AFL has come …
While he may not be Jon Bon Jovi or Bill Bradley or Joyce Kilmer or even Bruce Springsteen, there are few pop cultural icons from New Jersey who are more recognizable to the general public that ESPN personality Dick Vitale. The basketball Hall of Fame member and former Rutgers and East Rutherford High School coach …
Selling Eye Black as your main source of income is not an easy business. Does it work, should it stick, can’t I just use dirt? Is it to make me look cool? Is it actually just a gimmicky form of real estate where someone can slap a name or I can out my favorite bible …
There was a time in the 1970’s when the Oakland A’s and the Pittsburgh Pirates sent that conservative baseball world spinning with a series out outlandish uniforms. The A’s would wear white Sunday and then switch between green and gold on various days, while the Pirates went back and forth between yellow, black and white. …
The continued scramble in the BCS-bound conferences moved Southwest again, with imminent acceptance of Texas A and M into the SEC. Much of the talk around A and M was the ability for the SEC to expand into another television area, the football crazy land of Texas. Last year the Big East went Lone Star …
Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the New York Post’s Justin Terranova last week pointed out how Fordham continues to churn out some of the most impactful voices in Fordham today, especially in the …
The old fashioned college campaigns for awards are few and far between. Cutbacks in budgets, a move toward easier and more flashy digital campaigns, and sometimes a lack of time to effectively execute a campaign promoting a player or a series of players has left many writers mailboxes empty, leaving them to cull over stats …
We are all aware of the explosion, good and bad, of youth sports in America. Every family is scheduled, and too many families it seems are tied to this manic obsession with athletic success. One of, if not the biggest, youth sports event is just on the horizon, the Little League World Series. Little League …