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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Racing To Find A Brand In The New York Area…

August 5, 2011 by eastwin5

The history of auto racing in various forms in New Jersey is a long one. From road races that cross-crossed the state to Atlantic City to raceway park and the Marlboro Grand Prix at the Meadowlands, the Garden State has found its way, even without the power of NASCAR, to come up when organizers look …

Read moreRacing To Find A Brand In The New York Area…

Who Really Benefits From World Cup? Brand Soccer.

July 21, 2011 by eastwin5

They are on every talk show…one player adorns the rarefied air of the cover of Sports Illustrated. They are the new darlings of sport, despite their loss on Sunday. They are the women of American soccer, and their media tour this week has again helped to lift the profile of a sport…soccer…as much as if …

Read moreWho Really Benefits From World Cup? Brand Soccer.

What’s In A Stadium Name? More Than Dollars….

June 26, 2011 by eastwin5

A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became the temporary name of the home of the …

Read moreWhat’s In A Stadium Name? More Than Dollars….

Soccer Gets Another Kick Forward In The States…

May 30, 2011 by eastwin5

Yes it’s lead in was a half hour Wonderbra commercial and yes the football vs. soccer comparison by Michael Strahan was unneeded and more than a tad insulting (or maybe it was more a statement about how far soccer still has to go in the States?), but “Brand Soccer” in the U.S. took another step …

Read moreSoccer Gets Another Kick Forward In The States…

No Lax Of Interest…But It Still Takes Time To Grow

May 27, 2011 by eastwin5

Here we go again, lacrosse supporters. Memorial Day weekend in Baltimore will bring record crowds as the NCAA Lacrosse Final Four takes over the city. This year there is even more reason to celebrate, as new blood, the upstart fledgling program from the University of Denver, found and fought its way to the championship weekend …

Read moreNo Lax Of Interest…But It Still Takes Time To Grow

Horse Racing, Boxing Share A Day And The Same Crossroads…Again.

May 7, 2011 by eastwin5

They are sports driven by gambling dollars and the big event, and they have spent years trying to reconnect with the heyday of the past. Saturday boxing, in the form of Manny Pacquaio and Shane Mosley’s title bout, and horse racing, with the Kentucky Derby, will again take center stage in sports and try and …

Read moreHorse Racing, Boxing Share A Day And The Same Crossroads…Again.

The Crossroads of the (Sports Event) World…

May 1, 2011 by eastwin5

New York’s Times Square has always been known as “The Crossroads of the World.” Millions have gathered there to celebrate the end of wars, New Year’s Eve, election results etc etc…the events that mark the passage of time. Even at its seediest in the 1960’s and 1970’s, Time Square was always a place known the …

Read moreThe Crossroads of the (Sports Event) World…

Racing To Find More Fans…

April 27, 2011 by eastwin5

It has been a few years since Indy Car began its healing process, unifying under what is now the IZOD Indy Car Series. With the Centennial of the Indianapolis 500 coming up next month, the circuit is making a big push to continue to gain back fans, brands, and market share from its NASCAR brethren …

Read moreRacing To Find More Fans…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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