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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Cosmos were first in last spring, and now MLB joins President Obama as next in for the expansive effort growing between the United States and Cuba. Where will it go next? There are lots of possibilities from the largest to the grassroots. Much has been hyped and speculated about what role the opening of …
It is one thing to talk about wearables and their potential, it’s another to actually see the technology implemented in a game or a match and follow, albeit from a distance, in actual game play. On Saturday at Red Bull Arena, while so many colleagues were hearing from experts about the future at the trio …
In college athletics, elite stars aren’t staying for years to get their degrees for the most part. The best and the brightest are gone before their anticipated graduation day; some return, some do not. The successful coach? He or in some cases she, more than the transitory athlete (especially given the marketing scrutiny still being …
My grandfather always told me you have two ears and one mouth, so you listen twice more than you speak. He would be very happy with the continued rise of audio as a medium. From radio to podcasting, audio has not been this popular since the 1950’s, and the rise of podcasting in and around …
It came and went again, nestled just after MLB pitchers and catchers reported, and just after NBA All-Star Weekend. The official start of college baseball season. The start of college is going by the boards without much of a flurry of activity. While most eastern teams will head to Florida and Arizona for short trips …
One of the keys to success at any age is to never stop learning and innovating, and a great example of that never stop attitude is ESPN founder Bill Rasmussen. Last week he and award-winning technologist Hutton Pulitzer launched FEVR Tech, a new company with proprietary technology which significantly improves and enhances the fan experience …
Can a brand try to own New Year’s Eve, or at least the eyeballs turning to “The Crossroads Of The World.” Planet Fitness certainly gave it a shot. The New Hampshire-based chain, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, known more for its fun commercials, …
Millions hear Adam Schefter almost every day on ESPN and follow him on twitter as he talks and tweets all things NFL, but few times do fans ever get to hear the Long Island native talk about his thoughts not on the NFL, but on media in general, and his amazing growth in using the …
Even with some ups and downs in casual fan interest, NASCAR remains a monster of an activation platform. While IndyCar has never found its spot in the landscape, the high impact, high profile personalities who drive almost every week from February through November remain the brightest sports business lights in racing, and are still the …
Earlier this week, The Daily Payoff, the first U.S.-based platform to cover all business aspects of the gaming and gambling businesses had its official launch. The site will look to have the most comprehensive national and international news in verticals that will include the casino business, fantasy sports, horse racing, e-gaming, games of skill, the …