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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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ESPN/ABC

Listen Here: Audio And Podcasting In Sports Is Growing…

February 27, 2016 by eastwin5

My grandfather always told me you have two ears and one mouth, so you listen twice more than you speak. He would be very happy with the continued rise of audio as a medium. From radio to podcasting, audio has not been this popular since the 1950’s, and the rise of podcasting in and around …

Read moreListen Here: Audio And Podcasting In Sports Is Growing…

College Baseball Starts, Few Notice…

February 21, 2016 by eastwin5

It came and went again, nestled just after MLB pitchers and catchers reported, and just after  NBA All-Star Weekend. The official start of college baseball season. The start of college is going by the boards without much of a flurry of activity. While most eastern teams will head to Florida and Arizona for short trips …

Read moreCollege Baseball Starts, Few Notice…

ESPN Founder Catches The FEVR For A New Venture…

January 12, 2016 by eastwin5

One of the keys to success at any age is to never stop learning and innovating, and a great example of that never stop attitude is ESPN founder Bill Rasmussen. Last week he and award-winning technologist Hutton Pulitzer launched FEVR Tech, a new company with proprietary technology which significantly improves and enhances the fan experience …

Read moreESPN Founder Catches The FEVR For A New Venture…

Brand Exposure New Year’s Eve Style; Planet Fitness And Times Square

January 1, 2016 by eastwin5

Can a brand try to own New Year’s Eve, or at least the eyeballs turning to “The Crossroads Of The World.” Planet Fitness certainly gave it a shot.   The New Hampshire-based chain, one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, known more for its fun commercials, …

Read moreBrand Exposure New Year’s Eve Style; Planet Fitness And Times Square

Best Practice Reporting: ESPN’s Adam Schefter

December 5, 2015 by eastwin5

Millions hear Adam Schefter almost every day on ESPN and follow him on twitter as he talks and tweets all things NFL, but few times do fans ever get to hear the Long Island native talk about his thoughts not on the NFL, but on media in general, and his amazing growth in using the …

Read moreBest Practice Reporting: ESPN’s Adam Schefter

NASCAR Hits The Road To Chase Their Stories…

September 14, 2015 by eastwin5

Even with some ups and downs in casual fan interest, NASCAR remains a monster of an activation platform. While IndyCar has never found its spot in the landscape, the high impact, high profile personalities who drive almost every week from February through November remain the brightest sports business lights in racing, and are still the …

Read moreNASCAR Hits The Road To Chase Their Stories…

Looking For A “Daily Payoff”

March 15, 2015 by eastwin5

Earlier this week, The Daily Payoff, the first U.S.-based platform to cover all business aspects of the gaming and gambling businesses had its official launch. The site will look to have the most comprehensive national and international news in verticals that will include the casino business, fantasy sports, horse racing, e-gaming, games of skill, the …

Read moreLooking For A “Daily Payoff”

Small Size, Huge Talent; Talking Sports Biz With The Browns Andrew Hawkins

March 8, 2015 by eastwin5

This time of year has become conference time for some reason; Leaders In Sport, MIT Sloan, SEME, SINC, Sportel, World Congress of Sports, IEG, SxSW, SMWW at the NFL Draft Combine, the Kellogg School, SABR, Hashtag Sports…there is hardly a day, let alone a week from mid-February through mid-April where someone, somewhere in the US …

Read moreSmall Size, Huge Talent; Talking Sports Biz With The Browns Andrew Hawkins

Signing Day Hoopla, A Quick Look back At Some Successes…

February 11, 2015 by eastwin5

The phenomenon of National High School signing day took many twists and turns last week, with every school trying to use the immediacy of social media combined with some savvy and cost effective technology to try and make the day just that more special. It was not without its lighter moments, such as Penn State …

Read moreSigning Day Hoopla, A Quick Look back At Some Successes…

Lessons From A Lifer At ESPN…

November 20, 2014 by eastwin5

When we were lucky enough to be asked to update our text “Sports Publicity” in 2013, we called on several of those in the media industry who have been around the evolving world of communications for a while, and asked them what they have seen in terms of changes and how they have been able …

Read moreLessons From A Lifer At ESPN…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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