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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The L.A. Galaxy have long been kings of Southern California soccer, at least in the branding and marketing world for MLS. From David Beckham to Landon Donovan, the Galaxy, with all due respect to the mega-franchises like the Seattle Sounders and the Portland Timbers, are probably the casual sports fan team of choice when people …
Bobsled, can you make us watch the 2014 Sochi Games? With a U.S. Olympic team lacking lots of start power going into the Games, it may be bobsled, with technology on the course, and star-power off the course (on the women’s side) that may deliver the best branding stories of the Games, if all goes …
Some critics will say it was a reaction to Turner’s announcement of multiple programs live for the coming Final Four, but for a world that constantly buzzes second screen, ESPN offered a very unique litmus test for what fans die hard and casual would want in a major event, not just a sporting event, going …
There is no bigger promotional engine than the one that ESPN has. Once the folks at the hands of the controls get started, the buzz, brand-building and good will that can be spread to sports fans die hard and casual around the world is almost unparalleled. Yes all the other networks can do it well, …
Last week Sean Dennison Director of Corporate Communications at Major League Soccer had a wonderful behind the scenes look at Clint Dempsey’s media tour as he returned to the U.S. to play for the Seattle Sounders. While fans saw Dempsey in a wide variety of media outlets, Dennison was able to provide an even better …
Scarfing It Up In Dallas: There are certain rituals that are forever tied to a particular sports franchise. From singing “Take Me Out to the Ballgame” at Wrigley Field to The Bleacher Call at Yankee Stadium to “The Terrible Towel” in Pittsburgh or the lucky Octopus in Detroit, sports fans and their teams love those …
This past week The Sports Business Journal gave out its 2013 Sports Business Awards, and among many of the usual exemplary nominees and winners…IMG, the USOC, ESPN, NBC Sports…was the winner for Event of the Year…2012 United States Grand Prix in Texas. What made the event a nit of a surprise winner was a combination …
It’s never easy to create a global initiative in anything for one day, let alone anything to do with sport…on a weekday at a time of year when most of the sporting world is thinking soccer, pitchers and catchers, basketball, ice hockey, lacrosse or any myriad of ideas. Tennis? The hard courts of Melbourne are …
Where have we heard the story…decorated female athlete, African-American, looks for a second athletic life as an Olympian in the bobsled. Lolo Jones, maybe, move over, here is Phaidra Knight. Knight’s success hasn’t come in the brightest of lights with the biggest of brands like Jones had. She is also not a lightning rod for …
While the various and sundry college football Bowls play themselves out this week from Idaho to New Mexico and Yankee Stadium to Las Vegas, college football fans are readying themselves for the stronger marquee matchups that will really start New Year’s Day and go through the Championship matchup between Notre Dame and Alabama on January …
