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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Many consider it the third-most lucrative sports event in the world behind World Cup and the Olympics. Last week a preliminary race drew thousands to Rhode Island to see the state-of-the-art vehicles, with high tech appliances, big name sponsors and unbelievably skilled crews duke it out for a nice prelim purse. Yet for most of …
Maybe it’s because the NHL has gotten such positive feedback for its digital innovation and its work with NBC to really resurrect the sport in the last few years. Maybe it’s because the NFL has tried to expand their footprint event further into brand activation year-round, growing the Draft and offseason workouts into brand platforms. …
There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …
Sunday morning Steve Politi in the Newark Star Ledger wrote a great column about the difference between St. Patrick’s High School in Elizabeth, New Jersey and St. Anthony’s High School in Jersey City. The two are legendary basketball powerhouses with national profiles and have been for years. The difference, St. Anthony’s is continuing on while …
The Pro Bowl has been an afterthought for sports fans for years. Like most professional All-Star Games, mass exposure by media, the lack of any great value to players and the hyper-sensitivity to injury has made the games themselves into less than they used to be, and have made the weekends into great opportunities for …
Christmas Day marked the beginning of the season for many of the NBA’s “A list” teams for the 2011-12 66 game sprint to the title. The day after marks the beginning for the rest of the league, including the transitioning still New Jersey Nets, in their final season at the Prudential Center in Newark. While …
The past weekend during NFL broadcasts, fans were treated to the latest preview edition of the mega-popular video game Call of Duty. However instead of seeing more shots of shoot em up action, we saw Jonah Hill, Sam Worthington, and even a little Dwight Howard mixed into the live action in the game? Many were …
The great thing about the digital world we live in today is the immediacy we can share unfiltered information. The downside of course is the amount of useless crap that gets thrown against a wall hoping that useless facts or ideas can be shared and internet sensations started. Still, through all that sharing, there are …
We are just over a week from what would have been the start of the NBA season…a terrific encore to a great finish of last season, with the Olympics in the offing for 2012. Instead we have the lockout, and the start of the D-League and college hoops on the horizon. While many hold out …
The IZOD Indy Car Series was making slow, steady strides back to relevance in a sport that had left the circuit almost for dead a few years ago. The infusion of Phillips Van Heusen as title sponsor brought millions of dollars in promotions, other new sponsors had come aboard and brands were working together on …
