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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s never easy to create a global initiative in anything for one day, let alone anything to do with sport…on a weekday at a time of year when most of the sporting world is thinking soccer, pitchers and catchers, basketball, ice hockey, lacrosse or any myriad of ideas. Tennis? The hard courts of Melbourne are …
Where have we heard the story…decorated female athlete, African-American, looks for a second athletic life as an Olympian in the bobsled. Lolo Jones, maybe, move over, here is Phaidra Knight. Knight’s success hasn’t come in the brightest of lights with the biggest of brands like Jones had. She is also not a lightning rod for …
While the various and sundry college football Bowls play themselves out this week from Idaho to New Mexico and Yankee Stadium to Las Vegas, college football fans are readying themselves for the stronger marquee matchups that will really start New Year’s Day and go through the Championship matchup between Notre Dame and Alabama on January …
Some men are great, others have greatness thrust upon them. Or if you are Houston Rockets General Manager Daryl Morey you are able to afford projected greatness. Lucky or shrewd or a combination of both, the Houston braintrust found themselves with not just one, but two marketing opportunities and potential stars they might not have …
Many consider it the third-most lucrative sports event in the world behind World Cup and the Olympics. Last week a preliminary race drew thousands to Rhode Island to see the state-of-the-art vehicles, with high tech appliances, big name sponsors and unbelievably skilled crews duke it out for a nice prelim purse. Yet for most of …
Maybe it’s because the NHL has gotten such positive feedback for its digital innovation and its work with NBC to really resurrect the sport in the last few years. Maybe it’s because the NFL has tried to expand their footprint event further into brand activation year-round, growing the Draft and offseason workouts into brand platforms. …
There used to be a time in the 1970’s and 1980’s when fans of professional soccer in the United States would find a time to tune in on PBS and hear the legendary announcer Mario Machado call highlights of games gone by in a one or two hour edited show to satisfy the thirst for …
Sunday morning Steve Politi in the Newark Star Ledger wrote a great column about the difference between St. Patrick’s High School in Elizabeth, New Jersey and St. Anthony’s High School in Jersey City. The two are legendary basketball powerhouses with national profiles and have been for years. The difference, St. Anthony’s is continuing on while …
The Pro Bowl has been an afterthought for sports fans for years. Like most professional All-Star Games, mass exposure by media, the lack of any great value to players and the hyper-sensitivity to injury has made the games themselves into less than they used to be, and have made the weekends into great opportunities for …
Christmas Day marked the beginning of the season for many of the NBA’s “A list” teams for the 2011-12 66 game sprint to the title. The day after marks the beginning for the rest of the league, including the transitioning still New Jersey Nets, in their final season at the Prudential Center in Newark. While …
