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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Usually when brands align themselves with the biggest and boldest in sport there is a pretty straightforward attempt at ROI. You tie yourself to a team, an athlete or a league, you spend money against the marketing build out, and you sell more widgets or you up your client base or you use the spend …
We live in a world where content is key, but finding unique content with an audience and effectively telling that story to both the casual and the diehard can be a challenge. Enter FloSports. Based in Austin, Texas, the company uses live programming, original content, and owned and operated events to unite fragmented communities by …
There was a time not too long ago when the Red Bulls played to the notion that star power and the value of their parent company’s marketing would drive buzz and attendance and build the following of the team. They had a new stadium, several global stars, success on the pitch and were the only …
Charlie Stillitano is currently the chairman of Relevent Sports, the organizers of the International Champions Cup. The International Champions Cup is the premier soccer tournament in the United States, giving American fans the chance to see some of the best teams in the world including Manchester United, Barcelona, Fiorentina and Chelsea. This year’s tournament will …
While a good part of the sports and entertainment business world is focused on the MLB All-Star game, the Women’s World Cup hoopla, Copa America, The British Open, Wimbledon and other big events this July, another global undertaking of a massive scale is getting ready to get going as well. he Special Olympics Summer World …
Monday Women’s World Cup hero Carli Lloyd appeared on The CBS Morning Show, just one of a host of late night/early morning stops the U. S. Women’s National team, and her teammates would be making on this whirlwind tour celebrating their 5-2 win over Japan on Sunday night. However what was even more impressive, and …
The success and proof of concept that Mondogoal achieved these past two weeks with Women’s World Cup showed that select niche mega-events can draw both dollars and attention. DraftKings and other smaller companies have been looking to golf as a new growing platform because it is simple, mobile and can be played in and around …
The following post also appeared on The Daily Payoff The past few days there has been a great deal of speculation about what the success of the U.S. Women’s National Team can mean to the business side of women’s sports. More recognition in the mainstream can bring its perks, and although the stars of …
One of the biggest questions around the on-going FIFA Women’s World Cup is not about the players, but about the field itself. WWC is using turf fields vs. grass for the first time, and that has raised a number of issues on durability, sustainability and injury risk. We wanted to get some answers on this …
The following also appeared in Sport Industry Biz in the UK The inclusion of all things digital in licensing and media deals is now perhaps just as important as traditional broadcast rights, and one of the fast-rising executives in the digital space is William Mao. Mao is the new vice president of digital, Americas at …