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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week the sports world was all abuzz with soccer talk. Trouble is, it was not the talk about the current first place team in MLS, the only team currently playing a full schedule in the area, the Red Bulls. It was about Manchester City and Chelsea, the Champions League Final, even the pesky still …
Sometimes a little positive spirit can go a long way in enhancing a fledgling business model. In sport, an intriguing model this spring is Women’s Professional Soccer. Now with a third try, the skeptical can look at the venture, which is being run not by outside entities or deep pocketed business executives with an eye …
On Thursday of NFL Draft week, NFL Players Association Executive Director deMaurice Smith addressed a group of media at Google headquarters in New York, and a few thousand other interested parties via a live stream, on the challenges of the organization. Behind him on a series of screens weren’t images of his players or even …
Two weeks ago the WWE was everywhere and anywhere in the New York Area as Wrestlemania became the lynchpin for all things about the brand. Community projects, brand partnerships, education news, appearances on Wall Street, meet and greets with celebrities, panels on broadcasting, economic viability studies…you name it the WWE rolled it out as they …
If you have been to New York’s Times Square in the last five or six years toy would have seen it, the billboard towering over the Marriott Marquis. Amidst the glowing brand ads throughout the square and the endless video displays is the huge promotion board for the UFC, always telling the tale of their …
It looked like a slow start for NASCAR leading into the week’s Daytona 500. The NBA All-Star Fame, pitchers and catchers reporting, the sudden controversy with the Olympics and wrestling, the Oscar Pistorius tragedy, even the NHL’s “Hockey Across America Day,” were grabbing headlines and casual viewers. Next weekend was Daytona, along with the NFL …
We arrive in the middle of November and as NCAA hoops tips off and football hits its stride some thoughts… Nice Try, Bowling: Even with its ESPN presence, bowling hasn’t had much of a wow factor in years. The latest try is professional team bowling, city vs. city, in addition to the traditional tour. The …
NBA commissioner David Stern has long said that live sports has always been reality TV…drama played out in front of the cameras for millions to see, packed with drama, excitement and of course now all the access that teams, brands and fans can muster. The digital world has brought us into the living rooms, bed …
This week brings to and end a frantic few weeks of soccer “friendlies” in the United States, capped off Wednesday night at Yankee Stadium with Real Madrid meeting A.C. Milan at Yankee Stadium in New York the second of two powerhouse matches in The Bronx this month. However, it was well beyond the second “House …
It is a week before the London Olympics begin, and for the next 10 days soccer, more than any other sport, will be front and center in the United States. It is not World Cup, which will still have to share time with other American sports in 2014, it is a series of friendlies and …
