JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Broadcast ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies. This has even come up more and more in live sports, which for years many saw as DVR proof. However now as we …
It has been another interesting few weeks of attending events learning and listening between all the day to day activity. Through all that there were some great tidbits to share from the bigger successful minds that wandered in and out of meetings, media events and get togethers…Here’s some of the best to ponder on the …
Last week we attended the Sports Marketing track on Marketing to the Latino audience at Portada in New York City. While the diversity in the half day event was impressive, as well as many of the new faces, what came across clearly is both the opportunity and the challenge of marketing to a multicultural Latino …
We are into week one of the NFL season now, and thought it would be a good time to look at the social engagement of some of the most featured faces in and around the league; not the players or even the owners, the coaches. The amount of time they are seen and talked about …
The Jersey Shore is always an interesting barometer for what America is thinking, from politics to pop culture. It’s mix of people from as far away as Canada and Europe as well as the surrounding states, but people young and old into a fun melting pot which always makes for great people watching. Ironically, the …
Two weeks ago I was lucky to host a panel on “The Future” at the National Sports Forum’s first-ever New York event, with NFL CMO Dawn Hudson, Jon Tuck from NASCAR and David Lehanski from the NHL. While most of the topics revolved around futurist ideas; gaming, VR/AR, fan experience, home experience, brand activation etc., …
We are awash in analytic solutions, measurement and analysis in sport. From the grassroots to the NFL, data consumption for fans, teams and leagues has never been more diverse or more scrutinized. Where are the breakthroughs coming from and who is helping shape the field of analytics play? One company is Hudl. Hudl is one …
Paying for news, or sports or financial information is not new. Cable TV, newspapers, magazines, it is the model that has always existed in a more traditional sense. However with the birth of online media and content came the notion that of it was free it had to be me. Drop in billboards and banners, …
When UFC was sold to WME | IMG, Dana White, along with his partners Lorenzo and Frank Fertitta, drove away in the proverbial Brink’s truck. White’s take from the sale was reported to be $340 million. The extraordinary growth in valuation of a business once banned across most of the U.S. is the stuff of …
Many times I tell people looking to do the next big thing or to “be bold” that the title of my next book will be “It Seemed Like A Good Idea At The Time,” as we have seen so many smart entrepreneurial ideas come and go because they were too early in the process, or …