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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
In 1957, the US Chamber of Commerce officially announced the National Day of the Hot Dog. Some years later, in 1994, they also decided to organize the National Council of Hot Dogs and Sausages with the National Hot Dog Day and Sausage Council deciding it to fall on the same day as the annual Capitol …
Thirty years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station which …
On the first weekend of summer in New York you come across two events honoring players of the far and recent past; Yankees Old Timers Day and the Launch of Big Three, the new three on three basketball touring that is the brainchild of Ice Cube and features not current or rising but former NBA …
It’s almost summer time, so we pulled together some good reads; inspirational, business, storytelling, brand building, which we have read and enjoyed, in no particular order. There are several coming that are not out yet or we haven’t yet read, so these pass a good sniff test for young grads, beach or mountain hoers or …
The following was primarily written by colleague Jesse Ghiorzi director, brand strategy for CHARGE Big brands, big money, young fans and professional teams from traditional sports are all heading to eSports, but it still seems like the Wild West out there. There’s no clear top league or major event(s) that crosses over to the mainstream …
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
When DKMS, one of the world’s largest bone marrow donor centers, wanted to raise the profile of its lifesaving mission during the week in which they recognize World Blood Cancer Day (May 28), they turned to sports and New York City. DKMS locked in a partnership with the Mets for pregame festivities on May 23. …
While every professional sport correctly says it is “nothing without the fans,” there’s another critical component for success and longevity: the development, health and happiness of the athletes thrilling those fans. UFC, now under the WME | IMG umbrella, is redoubling efforts to take care of its vital and growing talent base. This was demonstrated …
We can never get enough of good leadership stories, especially when they revolve around the biggest of challenges. One of the most unwieldy and complex of those challenges in the event space is the Super Bowl. Hundreds of groups, thousands of volunteers, multiple municipalities all have to be moving in lock step for the game …
If you are a baseball or college football fan you have probably seen and know of Julie Alexandria. The veteran reporter has had stints with The Mets, Nationals and Padres, as well as covering college football for FOX and the Big Ten Network as well as working the entertainment side for MTV and OK! and …