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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
From Landon Donovan’s farewell tour to the news that a rival club was leaving and another one was coming in to their completed “First To Five,” culminating with an extra time win over the New England Revolution in MLS Cup, it was a thrilling and sometimes exhausting ride for the Los Angeles Galaxy this past …
This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are …
It’s a good weekend to be “Johnny Football” or the brands that have engaged with him. He gets to play for one for the Cleveland Browns this week, and the folks at MVP Index did some work to show that of all the NFL athletes they track, no one is more engaging on Instagram. Now …
Content and access are the buzz words for engagement now more than ever before. Those words get even more amplified when you factor in high net worth companies and individuals looking for that once in a lifetime experience, whether it is in sports or entertainment. The ROI has to be unique, and it can’t be …
There has been a big push in recent years for professional sports in the United States to return to their roots and honor those who came first. MLB has done a tremendous job in and around all things Jackie Robinson and has worked to raise the profile of the Negro Leagues; the NFL recently helped …
For those not of a certain age, or not involved in college athletics, you probably don’t know how powerful the Eastern College Athletic Conference, or ECAC, was, or how big it remains today. Made up of hundreds of schools, many now on the Division II or III level, the ECAC is still the largest group …
Last year during Super Bowl, Bud Light’s “Up for Whatever” campaign scored huge marks for buzz, digital engagement and creativity, and the campaign continued to gain steam and eyeballs, and hopefully sales and brand awareness, throughout the year. New elements have been introduced throughout the year to give the campaign more steam and re-engage …
For all the talk about baseball needing to catch up with the times, the traditions of how the game is played remain hallowed ground, and one of those traditional points of execution is the sacrifice; literally giving your chance at glory up to move a runner along. Sometimes as we focus on the glory of …
Sunday morning thousands of soccer fans in the US will turn on Barclays Premier matches on NBC while others will watch the Ryder Cup live from Scotland. Then later it will be the Dolphins and the Raiders playing…in Wembley Stadium. Across the pond a growing number of fans will be watching NFL games as their …
One of the more documented stories going onto the college football season was the dilemma many colleges were having in engaging their students throughout the mega-experience of Saturday Game days. Millennials don’t take well to five hour long rituals for the most part, they would rather games, and all around it, be fast and easy. …
