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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday night marked the end of the College Bowl season, one of the longest, and probably last few, extended series of Bowl games as college football moves toward a national playoff and a trimming down of the games that lead to what is now the BCS Championship, which title sponsor Discover has paid a hefty …
When your regular season ends in the United States and for the first time in your history all five of the top television markets in the country are not involved in the post-season, there may be cause for concern. Not if you are the National Football League. While other team-based properties will never say publicly …
They rarely meet in the regular season, but the Pittsburgh Steelers and the Dallas Cowboys are clearly among the rarefied air of NFL brand dominance. Their success on the field is only mirrored by the passion that both fan bases have for their teams, and the high profile that their ownership groups possess. Now in …
Chuckstrong Gains Strength: It didn’t take long for the Indianapolis Colts to again be back in the national spotlight. From the successful run of Peyton Manning, to a horrific season to the tearful parting with Manning by owner Jim Irsay to the drafting of Andrew Luck to the team’s surprising start, it seems like you …
Some best practices and ideas for a weekend… Take A Base, Get A Taco: Taco Bell has been known to tie their partnerships with professional sports to some outlandish giveaways over the years, some of which they have had demand exceed supply. So this time out for the World Series they placed a bet on …
MLB’s Stand Up To Cancer Beyond Compare: Throughout the baseball postseason, the colorful and silent Stand Up To Cancer logo has appeared without great fanfare. It does not scream at the consumer, but in every ballpark during the playoffs there was the logo. For some, myself included, the logo was a surprise and may not …
There was a time not too long ago when many thought that audio as a medium was almost dead. We live in a video world, we need to see things, no one has time to sit by a radio… Then along came podcasting, and itunes and digital audio and Sirius/XM and I Heart Radio and …
There is perhaps no more costly undertaking that the traveling sports “circuit,” which needs to recreate infrastructure wherever it goes. Those huge out of pocket costs are what do in event the biggest of events…from the defunct AVP to tennis tournaments to even large scale events like the Ironman or the X Games and the …
NBA commissioner David Stern has long said that live sports has always been reality TV…drama played out in front of the cameras for millions to see, packed with drama, excitement and of course now all the access that teams, brands and fans can muster. The digital world has brought us into the living rooms, bed …
It was just this past week when I heard a 10 year old boy at Sports Authority ask his dad “Why don’t we call soccer football like everyone else?” Now that’s not to say that the NFL needs to start ringing its hands and worry a great deal about brand issues, but it is another …
