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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
On May 5, a stones throw from the Empire State building, Jim Miller will battle Nate Diaz before a packed house over close to 15,000 and a national television audience in the latest UFC event to hit the New York area. it will have the hope, the hype and lots of hometown flair, especially for …
It is as busy a week as any on the sports calendar in North America. March Madness, spring training, NHL, MLS starting, NASCAR, NBA and then all local activities rolled into one. Even with all going on, two key player personnel activities, the first day of NFL Free Agency and the NBA Trading deadline, still …
For all the hand wringing over the weekend, no brand could have had a better start to its season than the resurgent folks at NASCAR. The rain that pushed the Daytona 500 into a unique Monday night start, coupled with crashes, rivalries relaunched, new territory in social media and the continued birth of new faces, …
While the beginning of March brings together thoughts of both college hoops and spring training, baseball in another prime area of interest officially got started this past weekend as well. College baseball quietly began its official season of spring play, with amazing weather continuing in the Northeast and with little fanfare on the sports schedule. …
Every year around this time lacrosse ethusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …
Many times the more elite or more traditional brands in sports rarely venture away from the way things are done. You will never see the Yankees wearing black game jerseys, Alabama football in bright orange, Manchester United donning stripes, the New York Rangers wearing pink, the Dallas Cowboys in day glo. It just doesn’t happen, …
As we hit the middle of January, a look at some good ideas, little things, smart moves that have popped up and are noteworthy. Individually they may not seem to be huge deals but in a business that is very large in stature but small in community, it’s the little touches that go a long …
Anyone who has turned on a sporting event in the last two weeks has seen the preview of the new Steven Soderbergh movie “Haywire,” which stars among others Michael Douglas, Antonio Banderas and Ewan MacGregor. However one of the biggest crossover stars in the film may just be Gina Carano. The daughter of former Cowboys …
It wasn’t a blockbuster year for sports-themed films, and perhaps the best work again was the ESPN 30 For 30 series put together by Bill Simmons, which brought us inside the lives of everyone from Steve Bartman to Marcus Dupree and beyond. Now sports product placement in film again thrived, and in a year when …
In the time since Larry Scott took over as Pac 12 Commissioner, the league has emerged as a leader and an innovator in virtually every area of the business of college athletics. League expansion, marketing to a larger fan base in the central and eastern United States, mew media deals, a strong push to have …