JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following post also appeared Saturday on The Daily Payoff Experts will say a key factor in driving business is healthy competition. “You want to be the Avis to their Hertz,” the late Jay Larkin, former head of Showtime Sports, once said, when referring to his network’s ability to create opportunities for boxing when going …
At long last maybe, just maybe horse racing has positioned itself to take a long overdue ride, thanks to the people and the personalities in and around California Chrome and the industry itself. Since Affirmed won the Triple Crown in 1978, none of the 12 horses who have taken the first two legs has gone …
It is amazing that it is 25 years this month that the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports and entertainment communication industry as it exists today. His name was Mike Cohen and some called him “Inky,” because throughout his …
Two weeks ago there was an uproar that a good part of the press box at Churchill Downs had ceded use to luxury seats. Less media, so out the space to work. Unfortunately in most of the horse racing tracks around the country, the press, let alone the press box, could be gone and few …
Saturday night millions watched on NBC as Orb overcame a very muddy track to win the Run For the Roses for Hall of Fame trainer Shug McGaghey. The horse came from deep in the pack over the final quarter mile for the legendary win, and set himself and his owners up for two weeks of …
Some brief thoughts on good ideas from the past week… Is It Archery’s Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move towards London …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
As we get deeper into what has become one of the busiest weeks in sports, between March Madness, NHL, NFL Free Agency and the NBA Trading Deadline, let’s take a look at another entity which is looking to capitalize one the fervor of March Madness…one that already has the elusive prize of legal wagering on …
The sport of horse racing has tried to right itself in the past year, and reverse the overall downward spiral that has befallen a once thriving industry. With solid turnouts, ratings and storylines for the Triple Crown, a renewed interest in the Breeder’s Cup, and a strong focus by the NTRA and The Jockey Club …
