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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Even with some ups and downs in casual fan interest, NASCAR remains a monster of an activation platform. While IndyCar has never found its spot in the landscape, the high impact, high profile personalities who drive almost every week from February through November remain the brightest sports business lights in racing, and are still the …
Vibrant, relevant, different, important to new fans. That’s what people are saying about Indy Car’s new partnership with Verizon, a mega-player in sports business if there ever was one in the U.S. today. Then again that’s what people said about IZOD’s involvement four years ago, and Izod put its money into non-conventional spending and branding …
Earlier this summer Indy Car hoped that the casual appeal of the new animated film, “Turbo” about a racing snail, would help get them some much needed bounce with consumers. After all, “Cars” and “Cars 2” gave NASCAR some amazing licensing and branding pushes at a time when their brand had plateaued, so another animated …
This past week The Sports Business Journal gave out its 2013 Sports Business Awards, and among many of the usual exemplary nominees and winners…IMG, the USOC, ESPN, NBC Sports…was the winner for Event of the Year…2012 United States Grand Prix in Texas. What made the event a nit of a surprise winner was a combination …
Last week I was doing a visit to the College of New Jersey with my daughter when I noticed a banner for the Danish pharma giant Novo Nordisk near the campus tennis courts. It seemed a little out of place but I remembered that a few weeks ago the company, which is publicly traded in …
It looked like a slow start for NASCAR leading into the week’s Daytona 500. The NBA All-Star Fame, pitchers and catchers reporting, the sudden controversy with the Olympics and wrestling, the Oscar Pistorius tragedy, even the NHL’s “Hockey Across America Day,” were grabbing headlines and casual viewers. Next weekend was Daytona, along with the NFL …
While most of the causal sports world focused on the MLB playoffs, college football, the NFL and the return of referees and the opening of NBA training camps, IZOD IndyCar made an announcement that could be a real boon to the circuit in the coming years as it continues to try and find its rightful …
There is perhaps no more costly undertaking that the traveling sports “circuit,” which needs to recreate infrastructure wherever it goes. Those huge out of pocket costs are what do in event the biggest of events…from the defunct AVP to tennis tournaments to even large scale events like the Ironman or the X Games and the …
It is nestled between the major markets of New York and Philadelphia. It is the largest, and in many ways the only, self-sustainable green sporting facility in North America, if not the world. It is an independent venture run by a family dedicated to finding ways to reinvest in its community. Yet for all it …
There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …
