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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Indy Car

Novo Nordisk Starts With The Grassroots

March 29, 2013 by eastwin5

Last week I was doing a visit to the College of New Jersey with my daughter when I noticed a banner for the Danish pharma giant Novo Nordisk near the campus tennis courts. It seemed a little out of place but I remembered that a few weeks ago the company, which is publicly traded in …

Read moreNovo Nordisk Starts With The Grassroots

Danica Delivers Early…

February 18, 2013 by eastwin5

 It looked like a slow start for NASCAR leading into the week’s Daytona 500. The NBA All-Star Fame, pitchers and catchers reporting, the sudden controversy with the Olympics and wrestling, the Oscar Pistorius  tragedy, even the NHL’s “Hockey Across America Day,” were grabbing headlines and casual viewers. Next weekend was Daytona, along with the NFL …

Read moreDanica Delivers Early…

What Pocono Means To Indy Car And Indy Car Can Mean To Pocono

October 7, 2012 by eastwin5

While most of the causal sports world focused on the MLB playoffs, college football, the NFL and the return of referees and the opening of NBA training camps, IZOD IndyCar made an announcement that could be a real boon to the circuit in the coming years as it continues to try and find its rightful …

Read moreWhat Pocono Means To Indy Car And Indy Car Can Mean To Pocono

Formula 1 in the States; More Risk Than Reward?

September 28, 2012 by eastwin5

There is perhaps no more costly undertaking that the traveling sports “circuit,” which needs to recreate infrastructure wherever it goes. Those huge out of pocket costs are what do in event the biggest of events…from the defunct AVP to tennis tournaments to even large scale events like the Ironman or the X Games and the …

Read moreFormula 1 in the States; More Risk Than Reward?

The Value of Pocono

August 5, 2012 by eastwin5

It is nestled between the major markets  of New York and Philadelphia. It is the largest, and in many ways the only, self-sustainable green sporting facility in North America, if not the world. It is an independent venture run by a family dedicated to finding ways to reinvest in its community. Yet for  all it …

Read moreThe Value of Pocono

The Great Brand Run Of NBC Sports…

May 26, 2012 by eastwin5

There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …

Read moreThe Great Brand Run Of NBC Sports…

Brand Carano The Next Big Women’s Crossover?

January 9, 2012 by eastwin5

Anyone who has turned on a sporting event in the last two weeks has seen the preview of the new Steven Soderbergh movie “Haywire,” which stars among others Michael Douglas, Antonio Banderas and Ewan MacGregor. However one of the biggest crossover stars in the film may just be Gina Carano. The daughter of former Cowboys …

Read moreBrand Carano The Next Big Women’s Crossover?

Indy Car Shouldn’t Shoot The Messenger So Quickly…

October 23, 2011 by eastwin5

The IZOD Indy Car Series was making slow, steady strides back to relevance in a sport that had left the circuit almost for dead a few years ago. The infusion of Phillips Van Heusen as title sponsor brought millions of dollars in promotions, other new sponsors had come aboard and brands were working together on …

Read moreIndy Car Shouldn’t Shoot The Messenger So Quickly…

Racing To Find A Brand In The New York Area…

August 5, 2011 by eastwin5

The history of auto racing in various forms in New Jersey is a long one. From road races that cross-crossed the state to Atlantic City to raceway park and the Marlboro Grand Prix at the Meadowlands, the Garden State has found its way, even without the power of NASCAR, to come up when organizers look …

Read moreRacing To Find A Brand In The New York Area…

When One Goes To The Big Screen, NASCAR Still Rules…

July 13, 2011 by eastwin5

Much will be made of Sony Pictures “Moneyball” this fall and how it ill help baseball as a brand, or how the upcoming Lionsgate film “Warrior” will lift the brand value and casual interest in Mixed Martial Arts, but at the end of the summer the sport which again will win the big screen battle …

Read moreWhen One Goes To The Big Screen, NASCAR Still Rules…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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