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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Every year around this time lacrosse enthusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …
It came and went again this week buried amongst the large piles of snow in the Midwest and the Northeast and without any fanfare, the official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring training next week, and others are …
At first people seemed to be scratching their head. The ACC or the Big Ten trying to put roots down in New York, the home of the Big East? Who would care other than some alumni? New York us not a college town, it’s a pro town. However as seen this week, the ACC and …
Amidst all the hype of baseball, the NFL Draft, the NBA Playoffs, the NHL regular season finale, even the start of outdoor pro lacrosse came another property launching in a crowded marketplace. It has cool colors, lots of action, has been played by millions, can be coed, is fast paced and easy to understand. It …
While the beginning of March brings together thoughts of both college hoops and spring training, baseball in another prime area of interest officially got started this past weekend as well. College baseball quietly began its official season of spring play, with amazing weather continuing in the Northeast and with little fanfare on the sports schedule. …
Every year around this time lacrosse ethusiasts start the drum beat that this is the year lacrosse crosses into the mainstream of acceptance, branding and dollars. Yet by June, a successful NCAA tournament is complete, thousands of young people have enjoyed playing the game, and the sport beats a hasty retreat, save for the outdoor …
What the sport of lacrosse doesn’t need is yet another professional league to dilute and confuse. What the sport does need is continued innovation and a differentiator to drive buzz and awareness with the casual sport fan. It appears in Charlotte they are getting both. The owners of the fledgling North American Lacrosse League’s (NALL) …
An NBA lockout (no summer league), an NFL lockout (no workouts), no Olympic prep and no baseball made the quietest day on the North American sports calender…the day after the MLB All-Star game, even quieter than usual this year. What did that mean? A chance for other second tier sports…other events, to own a day …
Here we go again, lacrosse supporters. Memorial Day weekend in Baltimore will bring record crowds as the NCAA Lacrosse Final Four takes over the city. This year there is even more reason to celebrate, as new blood, the upstart fledgling program from the University of Denver, found and fought its way to the championship weekend …
