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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
A few weeks ago we looked at the social imprint March Madness coaches had, and were surprised to see the lack of engagement. So we turned our attention to baseball to see if the social space was more vibrant amongst skippers. Well, not exactly. One of the biggest challenges and opportunities MLB Commissioner Rob Manfred …
I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …
We love the immediacy and the authenticity with which minor league baseball an grab the moment; and while no one has yet pulled “Make America Great” night, two minor league teams this week jumped on the popular culture band wagon to score points. The first and best were the Erie SeaWolves, the Double-A affiliate of …
I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Christopher Walken and Bruce Springsteen, Morgan Freeman and Christie Brinkley. On and on and on. Smart short, sensible points …
Spring seems to be coming early to the east, so talking business of baseball makes great sense, and who better to get thoughts from than Cal Ripken. One of the sports’ greatest ambassadors and businessmen, Ripken’s name has become synonymous with strength, character, perseverance and integrity. In 1999, Babe Ruth League Inc. changed the name …
One of the great aspects of our summer high school sports business program at Columbia , and the one we do with The School of the New York Times, is watching so many young people grow, and also learning from them, and Tommy Rothman is certainly a great example of how these programs can help …
It is here again with very little notice, starting on Friday the 17th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …