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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A few years ago on Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in …
He never in his native New York area during his 17 year Major League career, but former MLB outfielder, infielder and catcher Mark DeRosa grew up nearby (Passaic), and starred in high school (Bergen Catholic) before going on to Penn and is now back in the New York area, at least during the week, as …
Pete Rose on the comeback, kinda? It has been very slow, but the logjam appears to be softening under new MLB Commissioner Rob Manfred, as baseball’s banned hit king has started to make his way into the “official” good graces with baseball. The question from a business standpoint for Rose is, is it too late …
On April 28 the New York Yankees will have a bobblehead night for one of their stars. He crosses cultural demos and brings people out to the ballpark in The Bronx who may not come out otherwise. Later this summer they will honor one of their legendary players from the recent past, one who admitted …
This past week at the IMG World Congress of Sports MLB Commissioner Rob Manfred again talked about the need for baseball to find ways to engage young people and keep them avid fans for life. One way he mentioned was for seniors with disposable income to be the advocates of bringing their grandkids, nephews and …
One of the biggest challenges and opportunities new MLB Commissioner Rob Manfred has talked about is how to keep millennials engaged and involved in the game of baseball. While it is no secret that the folks at MLB Advanced media continue to use the digital space to enhance the experience of all, there is still …
It is here again with very little notice, starting on Friday the 13th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring …
If you have been around baseball at any point since the 1970’s you may not know Ed Randall, but you know of him. A longtime New York radio and TV personality and published author, he now hosts the Sunday morning radio program Ed Randall’s Talking Baseball, which airs on New York’s WFAN-Radio and “Remember When” …
The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a classroom is becoming more and more commonplace. Whether that is healthy, and whether the loss of …
The Federal Hockey League may not be far off from the fictional league of the same name from “Slapshot” at least in terms of being the first, and sometimes last shot, for players looking to make a go of it on the ice. But at least one team in the league, the Danbury Whalers (with …