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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
How do you make hay with Sunflower seeds in a crowded market with limited money? Come up with a big idea and then pitch it as so. Good example? BIGS Sunflower Seeds. The privately held Colorado Company has stiff competition in the consumer marketplace, but they took a natural tie…baseball…and came up with a unique …
Professional Women’s Soccer needs every break it can get in its third go-round. Two well-funded previous attempts to create a pro league have come and gone, and now a third version funded in large part by USA Soccer and some others with a stake in the game is going to give it another try. This …
Success is sometimes how you define it. If you look at the World Baseball Classic as a vehicle about American baseball and fandom, then you walk away from this year’s event scratching your head. Team USA, without the requisite stars, once again failed to reach the final round. So chalk up an L for the …
Anyone who has ever been around minor league hockey knows that the challenge to fill seats can be even more daunting than for the toughest minor league baseball teams. Baseball is all about sun and fun and a family experience in the outdoors..an inexpensive rite of summer. Hockey is indoors, in the winter many times …
If you are a baseball fan living in the United States and watching or attending the World Baseball Classic, you may see an ad with former Red Sox Manager Bobby Valentine and others urging you to travel and explore the United States. Why would a company take out ads and preach to the converted you …
One of the interesting questions around the endless numbers crunching that takes place this time of year around baseball is what exactly, other than team player evaluation, fantasy play, and sports talk, is the real value for all of the statistical analysis. Teams need ways to properly analyze talent for sure, and the minutia that …
The Topps Company has had various fits and starts in its existence and now is trying to survive in a digital world where traditional sports car collecting is interesting but no longer essential for those who follow a team. The collectable card company one had a host of brands vying for attention, but today, while …
At first the announcement of T-Mobile as the new Telecommunications partner for Major League Baseball may seem like just a mega-sponsorship deal for MLB in a coveted category. However it signals a growing but very slow in the in-game adaptation of technology effectively into Major League sports in North America, especially in baseball, a sport …
Still with no NHL to talk of, we turn to the minor leagues of hockey for a few best practices to open the year… An Outdoor game, Outdoors: While the Winter Classic did go by the boards this week, the Federal Hockey League continued its work to keep hockey going outdoors by staging their January …
I still need to do some Christmas shopping…if you do to and happen to have to buy for a baseball fan, here are five unique ones that are not too late to get. Back to traditional sports biz tomorrow. Painted Glove Collectibles are one-of-a-kind Baseball Art on classic gloves featuring the game’s greats. Created by …
