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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Minor League Baseball

A Quarter Century Later And We Are Listening Even More…

June 18, 2012 by eastwin5

Twenty five years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station …

Read moreA Quarter Century Later And We Are Listening Even More…

Arching, Horsing Around, and Batting For A Cure…

June 17, 2012 by eastwin5

Some brief thoughts on good ideas from the past week… Is It Archery’s Time? A few months ago there was all this talk about how the world of archery could find its way into a brighter spotlight because of all the places the sport was popping up in popular culture. As we move towards London …

Read moreArching, Horsing Around, and Batting For A Cure…

Remembering Warner Fuselle…

June 12, 2012 by eastwin5

We pause from the normal talk of sports biz to remember one we lost… It seems like in the past year we have lost a good number of those “people behind the game.” Longtime writer and MLB scorekeeper Bill Shannon died in a fire last year, Red Sox PA announcer Carl Beane was killed in …

Read moreRemembering Warner Fuselle…

Three Promos Worth A Mention…Asheville, Buffalo, and K.C.

May 7, 2012 by eastwin5

It is early in the baseball season, so teams from the minors to the majors are scrambling to fill seats and give fans some added value to turn out before schools are done and the weather turns balmy. Here are three early season promos worth a mention: Zipping it in Asheville: The Asheville Tourists, known …

Read moreThree Promos Worth A Mention…Asheville, Buffalo, and K.C.

A Good Platform Coming: National Train Day

April 25, 2012 by eastwin5

There are few brands in the Northeast that use sports more as a platform for awareness than Amtrak. From New York to Boston to Philly to Washington, fans cannot watch a broadcast or attend a game without some kind of call to action by America’s premier national train service. It is with that in mind …

Read moreA Good Platform Coming: National Train Day

Of Bulls, Isles and Curves…Some Good Ideas…

April 22, 2012 by eastwin5

As we go through Relegation weekend in the Barclays PremierLeague (also an idea which would be interesting but not feasible for American sport), some good practices that came in from the last few days. The Isles Keep trying: Early last year it was the Tattoo Franchise sponsorship, not the Islanders, again with a long offseason, …

Read moreOf Bulls, Isles and Curves…Some Good Ideas…

The Next Revenue Frontiers Getting Within Sight…

April 19, 2012 by eastwin5

It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to be more creative in finding dollars to meet budget and in giving fans more reasons to engage. So with that in mind it should come as not a huge …

Read moreThe Next Revenue Frontiers Getting Within Sight…

Take Five: Some Suggested Reads To Start The Baseball Season

April 7, 2012 by eastwin5

We are now ankle deep in baseball. So here’s a look at five good reads to get baseball start. Just my opinion, and only books I have read thus far, but all are nice companions for the summer game. Wherever I Wind Up by RA Dickey and Wayne Coffey. One of the ways I can …

Read moreTake Five: Some Suggested Reads To Start The Baseball Season

A Titanic Anniversary Awaits…

April 1, 2012 by eastwin5

The year 2012 will have the Centennial celebration for Fenway Park, with the Red Sox planning a series of events in and around the grand old park, which now is officially registered as a Historic Landmark as well. However April 14 marks another anniversary, one a little more dubious but noteworthy nonetheless, the centennial sinking …

Read moreA Titanic Anniversary Awaits…

USTA Flies, Redbirds Tweet…

February 22, 2012 by eastwin5

More good ideas seem to be coming in pairs these days…here are another few that make good sense… Majoring In The Minors: The Memphis Redbirds, like most other organizations, are trying to find ways to activate and engage their fans with social media that makes good sense. So their idea? write it down. The first …

Read moreUSTA Flies, Redbirds Tweet…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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