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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Minor League Baseball

What’s Next For The Jeter Brand? Follow Yogi’s Lead…

July 11, 2011 by eastwin5

As the baseball world heads to All-Star and everyone celebrates the brand of Derek Jeter, It is interesting to see how Brand Jeter going forward can take some pointers from another Yankee great…Hall of Famer Yogi Berra. Yogi Berra’s legacy is as vibrant today as it was when the St.Louis native first arrived in the …

Read moreWhat’s Next For The Jeter Brand? Follow Yogi’s Lead…

Big League Affiliation, No Minor Deal…

July 6, 2011 by eastwin5

Like in many parts of the United States, Minor League baseball across New Jersey is firmly entrenched in the fabric of Garden State sports. From the inner cities of Newark and Camden to suburban Sussex County and The Shore, the ritual of packing up the kids for an inexpensive and fun night at the ballpark …

Read moreBig League Affiliation, No Minor Deal…

Old Timers Lost In A New Era?

June 28, 2011 by eastwin5

It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day Sunday it was mentioned that it is the only Old Timers celebration in baseball, surprising as that may seem. A sport that prides itself on its history and tradition, that once had a sponsored nationwide series that …

Read moreOld Timers Lost In A New Era?

What’s In A Stadium Name? More Than Dollars….

June 26, 2011 by eastwin5

A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became the temporary name of the home of the …

Read moreWhat’s In A Stadium Name? More Than Dollars….

Catching A Simple Promotion Can Be The Best One…

June 19, 2011 by eastwin5

Sunday morning as I was going to get bagels I heard New York Archbishop Timothy Dolan on “Ed Randall’s Talking Baseball” show on WFAN in New York talking about how the simplest of actions with his father, playing catch after work, were some of his brightest memories. Often times in big time sports and promotions …

Read moreCatching A Simple Promotion Can Be The Best One…

Will A Club Take A Publicity Bite Out Of Weiner?

June 7, 2011 by eastwin5

The media, social and conventional, have had a field day pillorying Rep. Anthony Weiner of New York, whose work in New York had him on a fast track as a potential Mayoral candidate when Mayor Michael Bloomberg eventually steps down. The week long media frenzy, which reached new heights Monday when Rep. Weiner admitted a …

Read moreWill A Club Take A Publicity Bite Out Of Weiner?

Newark Becomes A Sports Mecca?

May 25, 2011 by eastwin5

The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …

Read moreNewark Becomes A Sports Mecca?

Finding A Branding Rainbow In A Rainout…

May 18, 2011 by eastwin5

Much has been made of the bad weather that has wreaked havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …

Read moreFinding A Branding Rainbow In A Rainout…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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