JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
For the most part fantasy sports…from season long to single day and micro games…are all about the stars of today, and building your roster. Every variation comes along with the same theme; do the homework, and win now, or play along with all the numbers and win down the road. Is there room for a …
The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a classroom is becoming more and more commonplace. Whether that is healthy, and whether the loss of …
The Federal Hockey League may not be far off from the fictional league of the same name from “Slapshot” at least in terms of being the first, and sometimes last shot, for players looking to make a go of it on the ice. But at least one team in the league, the Danbury Whalers (with …
The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage all are great opportunities that happen in …
In the last few years sports teams in North America, from college through the pros, have forgone consistency of brand in their look for the sake of selling more diverse, quirky, unique and even outlandish jerseys, kits and other uniform pieces to an audience who want different, at least to have in their closets. With …
The two most populous counties in the United States without any professional sports franchise encircle New York City. They are Westchester County, New York and Bergen County, New Jersey. That was until last week when the D-League and the New York Knicks announced they are re-locating their Erie (Pa.)Bayhawks franchise to Westchester’s County Center starting …
While Sochi 2014 continues to march on into its second week, its stars, especially the American stars, are coming into focus in some of the larger platform events that casual fans love. The misses of Shani Davis and Shaun White continue to leave new openings for bobsled, figure skating and perhaps even more than ever …
It started out as an answer to the defunct Continental Basketball Association, a way to help young, and mostly young players, in the U.S. through a minor league system that could mirror what baseball had done. Although that isn’t really where the NBA Development League is totally today, what has emerged is something perhaps more …
This past week at article appeared in The Record Newspaper talking about the challenges and opportunities three Division I basketball programs in the state…Fairleigh Dickinson, Rutgers and Seton Hall…face in selling tickets and building brand. However with so many other programs competing across all divisions in New Jersey, we found one that is using technology …
